Rob Lenihan
Bours Jumps To DDB
Brand Marketing
DDB Needham has tapped Jeroen Bours, the art director behind McCann-Erickson’s “Priceless” campaign for MasterCard, as a group creative director. Mike Rogers, the agency’s chief creative officer, said Bours will [...]
Accountants Ernst & Young Begin Search For A Shop
Brand Marketing
Multibillion-dollar accounting firm Ernst & Young is conducting a review for its estimated $15 million U.S. ad account. The New York company has sent requests for proposals to several shops, [...]
Y&R’s Global Sony Spot Pulled Universal Claims Pig Resembles ‘Babe’
Brand Marketing
The flying pig that Young & Rubicam here recently introduced in its first global campaign for Sony may be going down in legal flames, sources said.Sony pulled the ad after [...]
Shops Emerge For NDB
Brand Marketing
Agencies which have been contacted by National Discount Brokers about the review for all duties on its $10-12 million ad account emerged last week. Sources have identified four of those [...]
Internet Broker Seeks Shop For All Its Ad Duties
Brand Marketing
National Discount Brokers, an Internet stock trader, is looking for an agency to handle all duties on its $10-12 million ad account. Paul Miller, the client’s managing director of marketing, [...]
Y&R Taps Chief Knowledge Officer
Brand Marketing
Young & Rubicam Inc. last week named Bruce Nelson to the new post of chief knowledge officer. Nelson, 46, is currently director of strategy for worldwide accounts at McCann-Erickson Worldwide [...]
Y&R Shifts KFC’s Focus
Brand Marketing
Aiming at People on the Move, the Agency Injects a Little More Humor Into New Spots NEW YORK–Moving away from a focus on families, Young & Rubicam has taken a [...]
New MediaOne Ads Air
Brand Marketing
Margeotes/Fertitta + Partners here breaks its second campaign today for cable “broadband” company MediaOne. This time the ads are anchored around what the agency is calling a “virtual presenter.” Three [...]
Mccann-Erickson, Peter Kim Named In Anti-Gay Bias Lawsuit; At Least $1 Mil. In Damages Sought
Brand Marketing
A former McCann-Erickson staffer is accusing the agency of discriminating against him because he is gay in a federal lawsuit filed here in the U.S. Southern District Court. McCann officials [...]
Y&RÕs IPO Airs Its Finances For First Time<br clear="none"/>
Brand Marketing
Young & Rubicam Inc. ended months of speculation last Thursday by filing for its initial public offering, to raise $350 million, with the Securities and Exchange Commission. Y&R said it [...]