Advertisement
Richard Brunelli
Ready For Prime Time With the technical foundation finally laid, marketers are ready to see just how far mobile video can take them.

    Michael Becker is an honest man. As North America managing director of the Mobile Marketing Association, Becker is primed to be a cheerleader for the state of mobile video. But…

Agency Without Borders GlobalWorks' multicultural campaigns hit their targets with stealth precision

There was a time when a multicultural ad campaign was a fairly straightforward piece of work. If your client wanted to sell packaged goods to Hispanics, all you had to…

Across the Media Landscape When The Weather Channel premiered a series with a five platform blitz, it showed just how cable networks can leverage content across all screens

The days are gone when a cable network could simply post some cast bios or behind-the-scenes video on a website and consider it a multi-platform initiative. The more modern version: The…

CNBC

Available in more than 380 million households around the globe,1 CNBC has built an enviable reputation as the worldwide leader in business news. Indeed, according to the 2011 Mendelsohn Affluent…

Disney Channel Worldwide Disney Channel, Disney XD, Junior

Disney Channel and Disney XD achieved historic ratings in 2010, and the new preschool brand Disney Junior launched in February to great success. These achievements are driven by the deep…

MSNBC

msnbc is committed to moving the country forward through world-class reporting, expert political analysis, and a full schedule of live news coverage and award-winning documentary programming—24 hours a day, seven…

Local Hero With its new sales tool, I+, NCC Media looks to revolutionize spot sales for cable—and satellite and telecom

In May 2006, Greg Schaefer, the president/CEO of NCC Media, was flying home to New York from a New Orleans convention. Bob Riordan, the senior vp/ad sales at DirecTV, and…

Unlimited Power Technology helps sports marketers reach fans from all possible angles.

On Jan. 27, Comcast’s deal to control 51 percent of NBC Universal finally became a reality. about a week before the deal closed, NBC Universal (NBCU) illustrated how the vast…

How Technology is Changing Shopper Marketing It may be more than you think

Remember that Mad Men episode where Harry Crane—media buyer for agency Sterling Cooper—tells partner Roger Sterling that the company should have a TV department? (Season 2; Episode 3). After all,…

Tribune Co.: Work in Progress

On April 1, 2009, anyone who typed www.tribune.com into his favorite browser would have learned the big news surrounding The Accelerator. As the home page of the Chicago-based Tribune Company’s…

May 17, 2009, 12:00 AM EDT

Advertisement