Renee M. Covino

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Will the Bubbles Rise Again?

Brand Marketing

NEW YORK Sales in the long-established carbonated drinks segment have been flat to slightly down over the past five years, according to Mintel, a leading market research company. During 2003-08, [...]

Alt Image Text

Will the Bubbles Rise Again?

Brand Marketing

Sales in the long-established carbonated drinks segment have been flat to slightly down over the past five years, according to Mintel, a leading market research company. During 2003-08, Mintel estimates [...]