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Rebecca Cullers

Cards Against Humanity Made Donald Trump Cards, and a Whole Trump Survival Kit

Recently, we wrote about Jeffery DaSilva of the Sid Lee Collective and how he created an off-label Trump Against Humanity expansion that got yuuuge. Well, now Cards Against Humanity has…

Ray-Ban Is Latest Brand to Have People Stare at Each Other for 4 Minutes and See What Happens

In yet another recreation of a 1997 experiment to try to get people to fall in love, Ray-Ban got a bunch of carefully chosen strangers to answer questions and look…

Love Cards Against Humanity and Hating on Donald Trump? Have We Got the Game for You

The Sid Lee Collective, an agency incubator for Sid Lee's non-commercial creative projects, took a few choice Donald Trump quotes and transformed them into an unofficial Cards Against Humanity expansion…

This Graphic Design Firm Used a Road-Lining Crew to Create Its New Identity and Typeface

O Street, a graphic design firm in Scotland, hired one of Glasgow's finest road-lining crews to create a typeface for its new visual identity, using molten thermoplastic on asphalt.  Glasgow native…

Axe Asks Women About the Ideal Man, and the Results Are ... Weird

UPDATE: This survey seems to have been taken down. We are inquring with DDB about whether the campaign has been ended. Original story below:  Since Axe is all about helping its…

Minnie Mouse Learns Sign Language, and Disney Parks Suddenly Has Another Viral Hit

Three years ago, a young deaf girl named Shaylee Mansfield met her idol, Tinkerbell, and discovered that Tink could sign. The Mansfield family must have shared that magical moment with…

Humans Imitate Animal Courtship Dances in This Funny, Oddly Beautiful Ad for Condoms

Sagami Original Condoms has filmed animal courtship rituals as performed by humans, and the results are both strange and seductive.  Talented dancers, dressed in the colors of the respective animals, do…

A Skin Care Brand Bravely Stood Up for China's 'Leftover' Women Unmarried After 25

SK-II, a Chinese skin care brand, took over a so-called "marriage market"—where Chinese parents go to post elaborate personal ads for their daughters—to stand up for all the "leftover" women…

Thor Björnsson's Great April Fools' Ad Wasn't at All What We Were Expecting

I admit I was fooled. Sort of. When I saw Thor Björnsson (aka, the Mountain That Rides, aka the Strongest Man on Earth) selling his new sparkling water called HeavyBubbles in…

April Fools' Day 2016: Our Foolishly Giant List of the Best Brand Hoaxes

It's that time again: April Fools' Day, when brands get rewarded for being deceptive, impractical and stupid. And hopefully, funny. We're collecting our usual huge list of brand hoaxes. Email me…

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