Rebecca Cullers

Rebecca Cullers is a contributor to Adweek.
Rebecca Cullers is a frequent contributor to Adweek's creativity blog, AdFreak.

My Local Animal Shelter’s Adorable, Low-Budget ‘Kitty Kommercial’ Rockets to Stardom

My local no-kill shelter's low-budget cat ad just went viral. Furkids is an Atlanta shelter that's a short distance from my house. I've donated, am on their email list, and have frequented their thrift shop. So it was a surprise to wake up one morning and find that Reddit had rocketed this little shelter to stardom overnight.

Here’s the Story Behind the Delightful Stop-Motion Films for Star Wars Rogue One’s Toys

Back in September, Star Wars introduced its megamillion-dollar line of Rogue One toys with four stop-motion videos directed by Tucker Barrie and Dan MacKenzie, who worked on Charlie Kaufman's Academy Award-nominated film Anomalisa. The campaign ran on the Star Wars YouTube channel and was a collaboration between Disney's Lucasfilm and creative network Tongal. It also kicked off a global competition that asked fans to share their "rogue stories" and win a trip to Rogue One's December premiere at the Presidio in San Francisco. (You can see the winners of that contest here.) AdFreak caught up with Barrie to ask him about the making of the videos. See the videos here, and scroll below for our Q&A:

Ad of the Day: Acceptance Is the Greatest Gift in This Lovely Christmas Ad From Sweden

Being with your family during the holidays can be awkward, and it can be especially awkward if you're a teenager who's transitioning from male to female. Elkjøp, an electronics chain in Norway, has created this heartwarming Christmas ad about understanding and acceptance between a father and his daughter.

Cards Against Humanity Spent $100k to Dig a Giant, Pointless Hole in Holiday Stunt as Bleak as 2016

In one of the more nihilistic brand stunts ever performed, the card game Cards Against Humanity raised $100,573 on Black Friday and spent the money digging a huge, pointless hole in rural Illinois. They livestreamed the whole thing and dug until the money ran out. Then, this weekend, they filled the hole back in.  That's it. End of the article. You can go now. But wait, why did they dig that hole? No real reason in particular, they claim, though they did mention it was in part because 2016 has been going so well.

Cheetos Has a 2016 Winter Fashion Collection for Those Who Can’t Get Enough Orange

Cheetos seems to have figured that if you're wearing their product anyway, they might as well make a wearable collection. Chester Cheetah himself is said to have designed a new winter fashion line that elevates the typical orange fingers and striped clothing stains you get after eating a bag of Cheetos—all the way to leggings and male onesies.

A California State Senate Candidate Made the Year’s Most Star-Studded, ’80s-Dance-Themed Campaign Ad

Down-ballot races have been contentious this political season, as none of the contenders really know how the bitterly contested presidential race will affect them. So candidates are getting creative. And for us, that means better than average political ads.  The millennial-pleasing, '80s homage below is my favorite dance-based political promotion of the season. It stars Bay Area legends Joe Montana, MC Hammer and Ronnie Lott, as well Jaleel White (aka Urkel) and former Congressman Barney Frank jamming out to a cover of the Huey Lewis and News track "Hip to Be Square." All in an attempt to elect Democrat Scott Wiener, a candidate for California State Senate. 

Keegan-Michael Key Forecasts the Horrors of a Trump Presidency in Joss Whedon Spot

Joss Whedon has directed a few more ads in for his pro-Hillary Clinton Super PAC called Save the Day since this star-studded effort back in September. In one, released on Oct. 6, a British man still upset over the whole #Brexit thing asks the U.S. to do England a favor and vote for Trump so America will once again be the bigger moron. And in a new spot unveiled this week, Keegan-Michael Key delivers a Welcome to Night Vale style weather report full of civil unrest and nuclear bombs.

Japan Made a Smartphone Holder That Looks Like a Giant Swan Erupting From Your Genitals

Has watching too much anime on your phone left you with painful hand cramps? Then you're in luck, because Japanese anime network Animax made a hands-free, crotch-harness smartphone holder that looks like a huge swan growing out of your private parts. Now you can watch all the anime you want!

IBM’s Watson Made This Trailer for a Horror Movie, a First for an AI

Don't panic. They're not coming for our jobs anytime soon. But a computer has just created the first movie trailer designed with artificial intelligence. Twentieth Century Fox asked the scientists at IBM to use the computing power of Watson, one of the most advanced AIs in the world, to create a trailer for its new horror movie about a terrifying AI named Morgan.

Slip Into a Blanket Fort of Chocolate Walnut Absurdity In This Strange Nutchello Ad

When this Nutchello ad popped up in my feed, it melted my brain into a delicious puddle of chocolate pouring onto a gold cougar statue. You know, in a good way. The ad, from Fallon, throws one quirky headline after another at you while you stare at giant type superimposed over impressively weird CGI. You are assailed by alternately relaxing and terrifying images.