Randee Dawn

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Brands Take the ‘American Idol’ Stage

Brand Marketing

NEW YORK Each season there is only one American Idol. But the real winners may be the show’s loyal sponsors. Almost since its inception, the show has maintained strong ties [...]

Alt Image Text

Brands Take ‘American Idol’ Stage

Brand Marketing

Each season there is only one American Idol. But the real winners may be the show’s loyal sponsors. Almost since its inception, “American Idol” has maintained strong ties with three [...]