Advertisement
Randall Rothenberg

Publishers, Agencies Must Shift Their Focus From Big Data to Big Content

Superior storytelling will win as 'tech mania' subsides

Programmatic direct, data aggregators, cross-device tracking, viewability metrics. Take a look at the themes that dominated the advertising media over the past year and you come away with the impression…

Marketers Must Embrace the Transition Into the Post-Television World

But the NewFronts is not an assault on the classic medium

   Ad agencies, marketers and the media are awash with buzz about the competition between the Digital Content NewFronts and the subsequent broadcast network upfront marketplace. But all the gossip and prognostication…

Voice: Cutting Out Complexity

As media is transformed by technology, don't forget who brought us to the dance: brands

Looking back at the last year and looking forward to the next, I’m reminded that many of the world’s biggest brands and companies, such as Anheuser-Busch, McDonald’s, General Motors and…

Advertisement