Pele Cortizo-Burgess
The Traditional Purchase Funnel Is Kaput
Brand Marketing
Why does a shopper choose Brand A toothpaste off a supermarket shelf or click the orange “Add to Cart” button under Brand B flat-screen TV on Amazon.com?
Pele Cortizo-Burgess
Brand Marketing
Why does a shopper choose Brand A toothpaste off a supermarket shelf or click the orange “Add to Cart” button under Brand B flat-screen TV on Amazon.com?