It’s the time of day when panic starts to set in. At 4 p.m. on weeknights when people realize that they don’t know what they’re going to have for dinner,…
Since it was founded nearly a century ago, TracyLocke has remained remarkably consistent in its mission. Back in 1950, Morris Hite, then president and CEO of the agency, said, “Everything…
When Procter & Gamble, the world’s largest advertiser, says it will be relying more on digital, it becomes clear that online marketing has changed. This past March, after P&G announced it…
Crowds of curious onlookers gathered outside the Roosevelt Hotel on Hollywood Boulevard in Los Angeles last December to watch someone play with a claw arcade game. Granted, it wasn’t an…
The technology of television has hard-wired the viewing habits of successive generations of Americans. Boomers brought their broadcast event mentality to the launch of cable. Gen Xers, who came of…
