Paula Bernstein

What’s for Dinner?

MyWebGrocer connects consumers with local grocers

It’s the time of day when panic starts to set in. At 4 p.m. on weeknights when people realize that they don’t know what they’re going to have for dinner,…

Reimagining Retail

Art and science fuel TracyLocke’s shopper practice

Since it was founded nearly a century ago, TracyLocke has remained remarkably consistent in its mission. Back in 1950, Morris Hite, then president and CEO of the agency, said, “Everything…

The Right Fit

Social, mobile, display, search, video. . . How marketers are choosing their digital options

When Procter & Gamble, the world’s largest advertiser, says it will be relying more on digital, it becomes clear that online marketing has changed. This past March, after P&G announced it…

Pearl Media Hits the Street

Non-traditional outdoor solutions that excite and engage consumers

Crowds of curious onlookers gathered outside the Roosevelt Hotel on Hollywood Boulevard in Los Angeles last December to watch someone play with a claw arcade game. Granted, it wasn’t an…

Who Needs TV to Watch TV

With viewers turning to online and on-demand, what’s going on with on-air?

The technology of television has hard-wired the viewing habits of successive generations of Americans. Boomers brought their broadcast event mentality to the launch of cable. Gen Xers, who came of…