Paul Heine | Adweek
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Paul Heine
Is This the Long-Awaited Answer to Measuring Video Viewers Everywhere They’re Watching? Handicapping the cross-platform players

Call it the time-shifted, made-for-tablets Winter Olympics. When Americans took in the jumps, spills and crashes from Sochi in February, they made Olympic history of their own. Viewing on mobile…

March 23, 2014, 9:02 PM EDT

Stream It Like You Mean It

Last month, Esurance took the wraps off one of the more unusual promos to come along in the interactive-media age. Recruiting its cartoon spokesperson Erin Esurance (the spandex-clad insurance spy…

July 19, 2009, 12:00 AM EDT

Updated: CC Renews Diary Ratings Deal With Arbitron

Clear Channel has signed a three-year contract renewal for Arbitron's diary service in 105 markets. The $69 million deal does not include seven small markets where it will operate without…

May 5, 2009, 12:00 AM EDT

Borrell: Radio's Local Online Ad Rev. Up 16% in '08

Radio industry investments in online initiatives paid strong dividends last year, according to a new survey of local Web site revenue released Friday (May 1) by Borrell Associates. Radio stations…

May 1, 2009, 12:00 AM EDT

Study: Online Radio Gaining in Popularity

There is good news in the radio industry: online radio is gaining in popularity. The number of Americans that tune in weekly to online radio grew to 42 million, up…

April 16, 2009, 12:00 AM EDT

RAB: Ad Agencies Call for Informed Digital Sellers

Radio’s digital extensions are important, growing components of media buys but the industry needs to better educate its sales force on selling digital assets if it wants to maximize the…

March 18, 2009, 12:00 AM EDT

RAB: Urban and Hispanic Radio Deliver Exclusive, Engaged Audiences

Two years ago, Radio One regional VP Doug Abernathy watched in horror as his once top-rated Houston stations plummeted after the market converted from diary to portable people meter measurement…

March 17, 2009, 12:00 AM EDT

RAB: Mobile Marketing Offers Opportunity for Radio

While ad dollars for traditional media in free fall, budgets for mobile marketing are expected to increase 40 percent this year, offering a ripe opportunity for radio, a group of…

March 17, 2009, 12:00 AM EDT

Arbitron Settles With Yet Another Attorney General

Arbitron has reached an agreement with Maryland's Attorney General that will require the company to implement measures to more reliably represent younger and minority listeners in its portable people meter…

February 6, 2009, 12:00 AM EST

Arbitron to Ramp Up Cell-Phone-Only Samples

Arbitron announced plans Thursday (Jan. 22) to double the sample target for cell-phone-only households in all its portable people meter markets. By the end of 2009, Arbitron will raise the…

January 23, 2009, 12:00 AM EST

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