Last month, Esurance took the wraps off one of the more unusual promos to come along in the interactive-media age. Recruiting its cartoon spokesperson Erin Esurance (the spandex-clad insurance spy…
Clear Channel has signed a three-year contract renewal for Arbitron's diary service in 105 markets. The $69 million deal does not include seven small markets where it will operate without…
Radio industry investments in online initiatives paid strong dividends last year, according to a new survey of local Web site revenue released Friday (May 1) by Borrell Associates. Radio stations…
There is good news in the radio industry: online radio is gaining in popularity. The number of Americans that tune in weekly to online radio grew to 42 million, up…
Radio’s digital extensions are important, growing components of media buys but the industry needs to better educate its sales force on selling digital assets if it wants to maximize the…
While ad dollars for traditional media in free fall, budgets for mobile marketing are expected to increase 40 percent this year, offering a ripe opportunity for radio, a group of…
Two years ago, Radio One regional VP Doug Abernathy watched in horror as his once top-rated Houston stations plummeted after the market converted from diary to portable people meter measurement…
Arbitron has reached an agreement with Maryland's Attorney General that will require the company to implement measures to more reliably represent younger and minority listeners in its portable people meter…
Arbitron announced plans Thursday (Jan. 22) to double the sample target for cell-phone-only households in all its portable people meter markets. By the end of 2009, Arbitron will raise the…
Radio’s revenue decline deepened dramatically in November with over-all industry revenue down a staggering 20 percent compared to November 2007, according to new estimates released by the RAB.Local revenue sank…
