Patrick McKenna
The Future of Self-Serve Ad Platforms
Performance Marketing
Opinion: Given recent advertising industry shifts, it is clear that self-service ad-buying platforms will play an important role in the future of the industry.
When Online Tracking Ends, Consumers Lose
Although the future and final shape of any "Do Not Track" legislation remain unclear, the effects on the online advertising world—and how consumers browse and experience the Web—are likely to [...]