Pam Horan | Adweek Pam Horan | Adweek
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Pam Horan
Success in Native Advertising Hinges on Preserving Best Practices It also helps to really know your audience

The drumbeat around native advertising has been pretty loud over the last few months and with good reason. Great online content drives consumer engagement. People are passionate about the content…

November 4, 2013, 10:07 PM EST

Beyond the Click-Through

Search your childhood memories and see if you remember the brands you grew up with. How many of them still exist today? No doubt, whether you use them or not,…

August 9, 2009, 12:00 AM EDT

Guilt by Association

Folks think that you're cheap, 'cause you're known by the company you keep." Dolly Parton may have put this little life lesson into song, but each of us probably heard…

October 20, 2008, 12:00 AM EDT

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