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Noreen O'Leary
Organic Expands Management Team Sanghvi named chief strategy officer

David Shulman continues to build out his new leadership team at Organic. The CEO of the digital marketing agency made three top executive moves today. Former Team Detroit exec Monik Sanghvi,…

March 7, 2013, 4:03 PM EST

Simmons Bedding Shifts Media Business to MEC It's deja vu for new marketing chief Jeff Willard

Simmons Bedding Co.’s new marketing head Jeff Willard is tapping a familiar partner to handle the company’s media planning and buying: MEC. Last May, when Willard was chief marketing officer at…

March 7, 2013, 5:30 AM EST

Y&R's Carter Murray Is Draftfcb's New CEO [Updated] Replaces Laurence Boschetto, the chief since '09

Carter Murray is the new global CEO at Draftfcb, succeeding Laurence Boschetto after an extensive search. The 38-year-old Murray comes from Young & Rubicam, where he was both president and CEO…

March 6, 2013, 6:07 PM EST

Women Give Hyatt an Earful Via 'Listening Loop' Hotel rethinks its rooms, ads based on feedback

Hyatt is making its first outreach to female travelers as part of a broader behavioral shift in how the hotel operator views marketing. While the new campaign has traditional, targeted media,…

March 6, 2013, 2:35 PM EST

Recruiter Celeste Gudas Says Freelancers Are Happier They're also in high-demand, says CEO of 24 Seven

Celeste Gudas says this is the year where if you’re working in the marketing business, it’s just understood that you have digital skills. But the founder and CEO of recruitment…

March 6, 2013, 11:04 AM EST

Prabhu Takes Top Media Role at Deutsch N.Y. Succeeds longtime media chief Peter Gardiner

Deutsch has promoted agency partner Anush Prabhu to the new role of chief channel planning and investment officer in New York, following the exit last week of chief media officer…

March 5, 2013, 3:45 PM EST

Bacardi Cuts to Four in Media Review Contenders include incumbent KSL

Bacardi has narrowed the list of contenders in its U.S. media review to four, according to sources. Sources identified the shops as Mindshare, TargetCast, Horizon Media and the incumbent, KSL Media.…

March 4, 2013, 5:23 PM EST

WPP Buys Canada's John St. Toronto-based shop employs 100

WPP Group has acquired Canadian agency John St. for an undisclosed sum. The Toronto-based boutique had unaudited revenue of about $13.6 million at the end of 2012, according to WPP. The…

March 4, 2013, 12:59 PM EST

Ogilvy Chief Miles Young Is Busy Reinventing a Troubled Agency So don't expect a Christmas card

Some five years ago, Coca-Cola’s Jonathan Mildenhall took his first tour of Asia after assuming the company’s top marketing job, and as one would expect, Miles Young, then regional chief…

March 3, 2013, 11:59 PM EST

WPP: Revenue Grew Nearly 4 Percent Last Year Company expects similar growth in 2013

WPP Group today reported a 3.5 percent increase in 2012 revenue to $15.6 billion thanks to “strong growth” in advertising, media investment and specialist communications. Profit before interests and taxes climbed…

March 1, 2013, 10:52 AM EST

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