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Noreen O'Leary

Publicis Chief Maurice Lévy Earned a Mere $3 Million Last Year

Failed to meet some performance targets

Publicis Groupe chief Maurice Lévy earned a modest $3.1 million in compensation last year, a pittance compared with his peers. Omnicom CEO John Wren, for instance, took home $24 million, while…

New Whitney Museum Wants to Fit Into Its Neighborhood

Grey showcases iconic artwork at Meatpacking District home

The Whitney Museum of American Art has never done much branding, allowing its longtime Marcel Breuer-designed home—a Modernist hulk at architectural odds with its posh Upper East Side surroundings—to explain…

Lincoln Financial Eyes 3 Finalists for Its Creative Account

Media spending totaled $25 million last year

Lincoln Financial Group is in the late stages of a creative search. The company, which last year spent about $25 million in media, is weighing three finalists for its creative account,…

What Happens When Agency Mergers and Acquisitions Disappoint?

Benefits of going it alone can outweigh risks

The lifeblood of the ad business has always been entrepreneurs who sell their businesses and energize industry holding companies. While the promise of personal wealth, resources and global expansion are a…

U.S. Navy Picks a New Agency After 15 Years With One Shop

Young & Rubicam takes over for Lowe Campbell Ewald

Young & Rubicam is the U.S. Navy's new agency, following a mandated review in which Lowe Campbell Ewald defended one of its largest accounts of 15 years, sources said. Last year…

WPP Makes Tamara Ingram One of the Highest-Level Female Execs in Advertising

And, she's not the only P&G account veteran moving up

Tamara Ingram, the chief of WPP's Team P&G group, has been promoted to a new post at the English holding company, becoming chief client team officer with oversight of all…

Plotting Media Reviews, Volkswagen and BMW Are Now Part of Mediapalooza 2015

Reviews total $8.3 billion in spending, so far

Why should the players in packaged goods, financial services and cosmetics have all the fun? The automakers Volkswagen Group and BMW are now part of Mediapalooza 2015, an unprecedented year of…

LendingTree Hires Grey San Francisco to Expand the Brand's Message

Leaves Merkley after review

LendingTree is moving its creative business to Grey San Francisco from Merkley + Partners, the marketer's agency of nearly three years. Grey landed the assignment after a review that began with…

GroupM Expands in Sports Sponsorships With New Unit, ESP

One unit focuses on teams and other rightsholders; another on advertisers looking to sponsor

GroupM is expanding its sports and entertainment operations through the creation of a new global brand called ESP, an umbrella that includes two new units. ESP Properties, one of the…

Why an Agency Founder Dropped His Ph.D. Ambitions to Tackle Marketers' Real-World Challenges

From a beach in the deep South

Specs Who From left: CCO Scott Seymour; president, CEO Kevin Meany; creative strategy and ideation vp Larry McGearty What Promotion-driven marketing services agency Where Hilton Head, S.C. After college, Kevin Meany took a break…

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