Noreen O'Leary | Adweek
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Noreen O'Leary
Visa Spends at Least a Third of Its Marketing Budget on Digital CMO Kevin Burke describes digital efforts for the Sochi Olympics

Visa is one of the longest-running Olympics sponsors, with 27 years of support behind the games. This year, the marketer is ramping up its use of mobile and social platforms…

February 16, 2014, 11:45 PM EST

Havas Reports Flat Revenue in 2013 North America hurt results

Havas, blaming the company’s performance in North America, said 2013 revenue was $2.4 billion, and fourth-quarter revenue came in at $703 million, which was slightly down from the year-earlier period. The…

February 14, 2014, 2:14 PM EST

Kao USA Launches Creative Review Splits with Kirshenbaum Bond Senecal

Kao USA has launched a review of creative responsibilities for global brands John Frieda, Jergens, Biore and Curel. Last year, U.S. spending on those brands exceeded $38 million, according to Nielsen.…

February 14, 2014, 9:50 AM EST

Draftfcb S.F. Wins Trulia Real estate site's first agency

Draftfcb San Francisco is the first creative agency for real estate search site Trulia, following a review initiated last August. Seven other shops were in the consideration mix. The marketer has…

February 14, 2014, 8:00 AM EST

Organic Growth Flattens Out for Publicis Groupe Hit by Q4 slowdown in emerging markets

Publicis Groupe, in the process of a merger with Omnicom Group, said organic growth was flat in the fourth quarter of last year, in contrast to a 3 percent rise…

February 13, 2014, 10:31 AM EST

This Production Firm Stays True to Its Storytelling Roots Clients include Nike, Hyundai, Coke Zero and Vitaminwater

Specs Who Founding partners (from left) Jen Lucero, managing director, and executive creative directors Brien Holman and Jayson Whitmore What Design and production studio Where Los Angeles office With one small client, an angel…

February 12, 2014, 10:44 PM EST

Omnicom's Q4 Net Declines 2% Merger costs impact profits

Omnicom Group, hit by professional fees related to its proposed merger with Publicis Groupe, said fourth-quarter net income declined 2 percent to $300.5 million from $307.1 million in the same…

February 11, 2014, 9:09 AM EST

Former Adweek Editor and Publisher Alison Fahey Named 4A's CMO New position at industry group

Former Adweek editor and publisher Alison Fahey is joining the 4A's as the industry organization’s first chief marketing officer, beginning in March. Fahey, who was an Adweek writer, editor and publisher,…

February 10, 2014, 11:30 AM EST

BBDO Wins Wish-Bone Previously at BFG 9000

BBDO New York has further strengthened its relationship with Pinnacle Foods by adding the company’s newly-acquired Wish-Bone brand. The line of salad dressings had previously been handled by Barton F.…

February 7, 2014, 2:00 PM EST

TripAdvisor Launches Another Creative Review [Updated] Last agency search was in May

TripAdvisor is looking for another creative agency less than a year after it said it hired The Fantastical, a start-up agency founded by former Mullen group creative directors Michael Ancevic…

February 7, 2014, 1:12 PM EST

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