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Noreen O'Leary

Foster Farms Names Deutsch L.A. Agency of Record, Ending Over 20 Years With GS&P

Creative for poultry company leaves longtime shop

Foster Farms has ended its 20-plus-year relationship with Goodby Silverstein & Partners, moving its business to Deutsch. The Interpublic shop is now the poultry producer's agency of record, handling creative, digital,…

Agencies Are About to Start Vying for the $415 Million U.S. Census Contract

Deadline looms for 2020 communications work

It's hard to believe another census count is nearly upon us. For agencies wanting to work on the estimated $415 million 2020 census multi-year contract, RFP responses are due Feb.…

Time Warner Cable Splits With Ogilvy After 12 Years

Agency didn't defend in client review which is down to 3 finalists

Time Warner Cable has parted ways with longtime agency Ogilvy & Mather New York, sources tell Adweek. The nation's second-largest cable communications company quietly kicked off a creative review in the…

Thriving in a High-Stakes Review Frenzy, UM Is Adweek's Global Media Agency of the Year

Scored major wins with Coke, BMW and especially J&J

UM's win of Johnson & Johnson's global media business last October awed even the marketer's global CMO Alison Lewis. Not a bad outcome for a self-described "underdog" going up against larger…

NFL and No More Are Running Another Subtle Super Bowl Spot on Domestic Violence

Text messages tell the whole story

No More is returning to the Super Bowl with a public awareness spot that uses a text message exchange between two friends to alert viewers to the signs of domestic…

MEC Promotes 2 Employees in Top Management Shift

Bowden, Cortizo-Burgess get new roles

The GroupM media network MEC is making changes to its top management team: Stuart Bowden, formerly joint CEO of MEC in the U.K., is the new global chief strategy officer…

4A's Issues Media Transparency Guidelines Without ANA Support

Goes it alone after months of debate

After a year of contentious industry debate, the 4A's is weighing in with media transparency guidelines covering business arrangements, agency remuneration practices and recommended guidelines for media market participants in…

MediaCom Wins Big in Sony Global Media Review

Carat may be slipping off client roster amid buying and planning shuffle

MediaCom appears to be the big winner in Sony's global media review. Sources tell Adweek the agency has won all of the company's PlayStation business from Carat and OMD. In addition,…

Does Unlimited Vacation Time Sound Like a Dream? It’s Becoming Reality at Some Ad Agencies

Motivational tool blends life and work

Project: WorldWide staffers received a late holiday gift this year when they returned to work and were given unlimited paid vacation time. The independent employee-owned network of 12 agencies is…

Ogilvy Has Named a New Global CEO

John Seifert succeeds Miles Young after months of speculation

The speculation about a successor to Miles Young is over: John Seifert is the new Ogilvy & Mather worldwide CEO, effective immediately. Young will continue as worldwide chairman until Sept.…

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