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Noreen O'Leary
U.S. Army Is Reaching Out to Agencies Again for $500 Million Account McCann Worldgroup retained business in 2011

The U.S. Army's account is up for grabs again, a few years after McCann Worldgroup retained the business in April 2011 in a hard-fought battle. The Army is about to issue…

November 13, 2014, 2:50 PM EST

MDC's Assembly Creates and Fills a New Strategic Role Paul Beck leads research operation

Paul Beck is joining Assembly, the MDC-owned media agency launched earlier this year, in the new role of director, strategic services. Beck was most recently chief operating officer at MDC's social…

November 13, 2014, 11:06 AM EST

Tillamook Dairy Ups Its Marketing Strategy Hires 72andSunny to lead creative efforts

Tillamook, the Oregon farmer-owned dairy cooperative, has tapped 72andSunny to head strategy and brand development. "We have an extremely aggressive growth plan for the next five years," said John Russell, senior…

November 11, 2014, 11:57 AM EST

Are Ad Agencies the Next Target for Sears Holdings' Cost-Cutting? The company reaches out to holding companies

Sears Holdings has contacted ad holding companies about handling all marketing communications for Sears and Kmart, sources said. Collectively, those brands spent $560 million in media last year—the majority of which…

November 11, 2014, 9:54 AM EST

American Family Insurance Narrows Its Search to 2 Agencies BBDO, Grey compete for creative account

American Family Insurance (AFI) is down to two finalists in its search for a creative agency, BBDO and Grey, sources said. Last year, AFI spent nearly $157 million on measured media,…

November 10, 2014, 6:32 PM EST

Maurice Lévy Dropped $3.7 Billion on Sapient. Now What? Publicis is rewiring for the future

Acquisitive Publicis Groupe chief Maurice Lévy champed at the bit during the nine months of merger negotiations with Omnicom, putting his ability to buy shops on hold. After the collapse…

November 10, 2014, 12:02 AM EST

This Former New York Times Exec Is Taking on Her First Agency Role Tracy Quitasol is the new director of OMD's Ignition Factory

Specs Who Tracy Quitasol New gig East Coast director, OMD's Ignition Factory Old gig Executive director, product marketing, The New York Times' Idea Lab Age 50 What are your initial priorities at the Ignition Factory? I've…

November 10, 2014, 12:02 AM EST

How a Fledgling Florida Agency Defied Recessionary Headwinds Pinnacle has become one of the state’s fast-growing shops

Specs Who Peter Gary, founder, CEO What Full-service ad agency Where Boca Raton, Fla. Pinnacle has bucked the headwinds of Florida's recent economic downturn, with the 3-year-old Boca Raton agency becoming a rapidly…

November 10, 2014, 12:02 AM EST

Sapient's Net Income Falls Amid Publicis Groupe's Bid to Buy the Company Revenue for the quarter, however, grew 9%

Talk about bad timing: Sapient today reported third-quarter net income fell 15 percent to $22.3 million, just four days after Publicis Groupe said it would pay a 44 percent premium…

November 7, 2014, 10:10 AM EST

Coca-Cola Shifts Its Media Account in Mexico Annual media spending hovers around $100 million

MediaCom has continued its new business streak by adding Coca-Cola's media business in Mexico, according to sources. Annual media spending is estimated at $100 million. The shop, a unit of WPP…

November 4, 2014, 9:46 AM EST

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