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Noreen O'Leary
Coca-Cola Shifts Its Media Account in Mexico Annual media spending hovers around $100 million

MediaCom has continued its new business streak by adding Coca-Cola's media business in Mexico, according to sources. Annual media spending is estimated at $100 million. The shop, a unit of WPP…

November 4, 2014, 9:46 AM EST

Publicis Groupe Pays a Premium for Sapient in $3.7 Billion Acquisition All-cash deal for digital agency surprises observers

Publicis Groupe is acquiring digital company Sapient in a $3.7 billion all-cash deal, commanding a premium that surprises observers. It's been an open secret in the industry that Sapient has sought a buyer…

November 3, 2014, 8:05 AM EST

Patrón Picks a New Lead Agency Media spending behind the assignment exceeds $40 million

Patrón has found a new lead shop. The Los Angeles office of Mullen landed the assignment after a review in which Goodby, Silverstein & Partners was the other finalist, according to…

October 31, 2014, 2:16 PM EDT

WPP Reports Q3 Revenue Growth of 3% Ignoring currency fluctuations, rise was actually 7%

London-based WPP Group, battling strong foreign exchange headwinds, reported revenue growth of 3.1 percent in the third quarter. Meanwhile, like-for-like growth, which removes the impact of currency swings, jumped 7.6…

October 31, 2014, 9:33 AM EDT

State Street Global Advisors Names New Creative Agency McCann Erickson, N.Y., wins after review

McCann Erickson continued its new-business streak with the agency's New York office appointment as the new creative lead for State Street Global Advisors. The Interpublic shop won the business after a…

October 30, 2014, 4:35 PM EDT

OppenheimerFunds' Search for an Agency Takes an Unusual Turn Marketer calls off final pitches to focus on one finalist

A funny thing happened on the way to final presentations in OppenheimerFunds' creative review: the pitches were called off, according to sources. Why? Because three weeks ago Oppenheimer executives saw something…

October 30, 2014, 2:42 PM EDT

Bloomin' Brands Reviews Its Media Business Marketer spent $150 million in media last year

Bloomin' Brands, the parent company of Outback Steakhouse, is reviewing its media planning and buying business. The assignment also includes other casual-dining brands in the Bloomin' portfolio, including Bonefish Grill, Carrabba’s…

October 27, 2014, 4:32 PM EDT

Life After the Infamous ‘Saatchi 17’ Walkout The Burns Group founder reinvents himself with help from 500,000 consumers

Specs: The Burns Group  Who: Joanne McKinney (l.), chief strategy officer; Michael Burns, managing partner; Ann Morton, COO; and Jim Wilday, partner What: Advertising agency Where: New York After spending a quarter of a century…

October 27, 2014, 12:01 AM EDT

UPDATED: Infiniti, at Last, Picks a New Global Lead Agency Automaker spends $450 million in media annually

Infiniti, in a long-running review that lived up to its name, has selected Crispin Porter + Bogusky to lead its global creative efforts, the automaker has confirmed.  Crispin, a unit of…

October 25, 2014, 9:02 AM EDT

Goodby Silverstein's NY Outpost Lands First Major Account Newspaper chooses agency in a moment of symmetry

In a nice symmetry with its San Francisco parent, Goodby Silverstein & Partners’ Manhattan office has landed The New York Post as one of its first clients, reminiscent of the…

October 23, 2014, 2:40 PM EDT

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