Noreen O'Leary | Adweek
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Noreen O'Leary
Exposure Creates Lifestyle Campaigns for Young Consumers Features clients' product in 'showroom'

Specs Who Creative director, partner Tom Phillips; public relations director Matt Arrowsmith; fashion and lifestyle director Sarah Bronilla; creative services director Carrie Roberts What PR and creative agency Where New York “showroom” Launched in…

April 5, 2013, 10:52 AM EDT

Fast Chat: Deutsch's Anush Prabhu on Media's Evolution Why the industry needs to better harness data

Anush Prabhu, who is taking over Deutsch’s media department, has never made a TV or print buy in his career. But in fact, his data, analytics and communications planning background…

April 2, 2013, 6:36 PM EDT

McCann Erickson Keeps USPS in the Family IPG units continue to handle creative, media business

Interpublic Group retained its hold on the United States Postal Service, with the mail carrier awarding its creative business to McCann Erickson, according to sources. Sources said that the other contenders…

April 1, 2013, 11:48 AM EDT

OMD Wins Walgreens’ Media Account Omnicom agency unseats incumbent Starcom

Walgreens has tapped OMD as its new media planning and buying agency after a review in which the incumbent, Publicis Groupe’s Starcom, defended. The shift follows the retailer’s selection of OMD’s…

March 29, 2013, 6:47 PM EDT

Women Feel Pressure Dressing Families At Easter Underlying premise of new Payless ads

Easter brings a welcome end for winter-weary consumers and, for retailers, the opportunity to move shoppers into the lighter, brighter apparel and accessories of spring and summer. The National Retail Federation…

March 29, 2013, 3:09 PM EDT

Goodby New York Adds Another Leader Recruits Havas' Morton to steer strategy

The New York office of Goodby Silverstein & Partners is rounding out its management team with the addition of Tom Morton, who next week joins the upstart operation as head…

March 28, 2013, 2:59 PM EDT

Nationwide Reviews Media Business UM, McKinney are incumbents

Nationwide Mutual Insurance Co. is reviewing its media planning and buying business. Last year Nationwide spent more than $330 million in media, according to Nielsen. That figure does not include Internet…

March 28, 2013, 10:53 AM EDT

Struck Places Easter Eggs in a Location Finder And just what's behind that interactive zipper?

Specs Who From left: Executive creative director Steve Driggs, CEO Daniel Conner and chief operating officer Pauline Ploquin What Advertising, design and digital agency Where Salt Lake City headquarters It’s not easy creating branded…

March 27, 2013, 10:16 PM EDT

Organic's Thomas Says Context Is King When Analyzing Data Also, QR codes can be a true platform, not just gimmick

As one of marketing’s first digital agencies, Organic is credited with creating the industry’s first banner ad in 1994. Since then, Organic has had its share of ups and downs…

March 27, 2013, 1:00 PM EDT

Dentsu Completes Aegis Acquistion Chinese approval cinches the deal

Dentsu Inc. has cleared the last hurdle in its bid to acquire the Aegis Group plc after it gained clearance from Chinese anti-trust authorities for the nearly $5 billion deal. The…

March 26, 2013, 10:38 AM EDT

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