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Noreen O'Leary
Dentsu Aegis Creates New CEO Role in the U.S. Northern Europe chief Rob Horler starts the new gig in April

Rob Horler is the new CEO of Dentsu Aegis Network, USA, with oversight of strategy development and execution across the company's 20 offices in the region. London-based Horler, who joined Aegis…

January 29, 2015, 12:54 PM EST

This Apocalyptic Super Bowl Ad for Mophie's Phone Chargers Features the Ultimate Cameo Deutsch L.A. goes epic for one of the game's smallest brands

A lot of smartphone addicts see a dying battery as the end of the world, a feeling taken to its disastrous extreme in the Super Bowl ad for mobile charging…

January 29, 2015, 11:50 AM EST

Jennifer Hudson Helps Others Dream Fearlessly in Regional Super Bowl Spot Pitch for American Family Insurance

Award-winning singer and actor Jennifer Hudson is fronting American Family Insurance's new #DreamFearlessly ad campaign, which debuts in regional broadcasts of the Super Bowl on Feb. 1. Hudson was part of…

January 27, 2015, 5:27 PM EST

The NFL Will Run a Subtle but Chilling Super Bowl Ad About Domestic Violence Based on an actual 911 call

Domestic violence is not the kind of theme you'd expect among the beer, babes and laughs of Super Bowl advertising. But the National Football League, still stinging from the public…

January 26, 2015, 7:30 PM EST

Q&A: Why McCann's Rob Reilly Still Gets Excited for Super Bowl Ads And how the former CP+B exec is creating a new global creative powerhouse

Specs Who: Rob Reilly New gig: Global creative chairman, McCann Worldgroup Old gig: Worldwide chief creative officer, Crispin Porter + Bogusky Age: 45 Why did you create this year's first "Super Clio," recognizing the best Super Bowl…

January 26, 2015, 5:43 PM EST

Why Volvo Wants You Tweeting During Its Competitors' Super Bowl Ads 'Greatest Interception Ever' shifts spotlight onto inspirational people

Volvo won't be a Super Bowl advertiser this weekend, but several of its competitors will be—a fact the Swedish automaker plans to use for its own benefit. With a promo called…

January 26, 2015, 12:59 PM EST

Hershey Will Add to Its Roster of Creative Agencies Ready to expand beyond Arnold, Havas

The Hershey Co. has launched a search to expand its agency roster beyond Arnold and Havas Worldwide. The confectionery giant is in the early stages of meeting with agencies, confirmed Anna…

January 23, 2015, 3:33 PM EST

Unilever's Global Media Review Is Massive and Will Take Up Most of the Year Marketer of Axe, Dove and Vaseline spends more than $5 billion in media each year

Decisions in Unilever's global review of its media business aren't expected before the fourth quarter of 2015, with sources describing the process as "quite conservative" in advance of any shifts…

January 23, 2015, 1:59 PM EST

Microsoft Confirms It Will Return as a Super Bowl Advertiser Tech giant continues empowerment message

Microsoft confirmed to Adweek today that it will be advertising in the Super Bowl on Feb. 1, following up its Big Game debut in 2014. The tech giant will be running…

January 23, 2015, 10:29 AM EST

Mindy Kaling's Funny Fantasies Come True in Nationwide's Super Bowl Spot What she'd do if she were invisible

Nationwide is charging into its first Super Bowl since 2007, and not with recent frontman Peyton Manning, but with a seemingly less likely spokesperson—Mindy Kaling, the talent behind Fox's sitcom…

January 22, 2015, 11:10 AM EST

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