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Noreen O'Leary

Heineken Launches Global Search to Find a Second Media Agency

Brewer says winner will 'complement' SMG's current role

Heineken is launching a search for a second agency to handle global media planning and buying at the world's third-largest brewer. The Netherlands-based company has been working with Starcom Mediavest Group…

Newell Shifts Creative Assignments From BBH to JWT for Some of Its Best-Known Brands

Including Sharpie, Paper Mate and Rubbermaid

Newell Brands is moving global creative work for some of its most visible consumer brands from BBH New York to J. Walter Thompson New York, sources said.  The shift of brands…

Applebee's Bets Big on Relaunching the Brand Around Wood-Fired Steaks

Largest marketing initiative to date

As competitors rely on promotional-driven strategies in a fickle economy, Applebee's Neighborhood Grill & Bar is making a $75 million bet that a menu relaunch will boost weak sales. Today, the…

Diageo's Global Media Agency Review Comes Amid Greater Scrutiny of Costs

Marketing needs to better deliver on ROI

The world's largest spirits maker, Diageo, signaled a potential change in its agency lineup when it released fiscal first-half results earlier this year: Revealing a drop in operating profit, new…

Heat Is Opening in New York, Its First Expansion Move Since Acquisition by Deloitte

Hires Havas's Tim Maleeny to launch office

When Deloitte Digital announced its acquisition of San Francisco agency Heat three months ago, the ad industry started buzzing about the improbable pairing: a creatively driven independent agency with a…

WPP Rebrands Its Ford-Dedicated Agency to Reflect Its Expanded Reach

Global Team Blue underscores international identity

WPP is rebranding its Ford-dedicated agency, Team Detroit, to better reflect the global evolution of its marketing resources. Global Team Blue is the new identity for Team Detroit, Blue Hive and…

Assembly Hires New Digital Chief

Jeff Liang replaces Alan Smith at MDC media network

Jeff Liang is the new chief digital officer at Assembly, replacing Alan Smith, who had joined the MDC Partners' media network last March. Liang was previously svp, media lead at Starcom…

Omnicom Adds Ancestry.com to Continue Winning Streak

Incumbent Ocean Media did not participate in review

Omnicom media networks continued their winning streak, with OMD adding Ancestry.com after a media review in which incumbent Ocean Media did not participate, according to people familiar with the search. Earlier…

Is Opportunity Equality as Important as Gender Equality in Forging Ad Careers?

Dentsu’s Cruz-Jayme on helping women prove their worth

Merlee Cruz-Jayme is Asia's fifth most-awarded creative director and one of the best-known advertising executives in her native Philippines. She's also a member of that rare club of women who…

MullenLowe Mediahub Adds Performance Marketing Capabilities With New Global Digital Offering

And increases its international scale

As part of MullenLowe's merger of its two media agencies under the MullenLowe Mediahub moniker, the agency is launching a global media offering that adds Profero's performance capabilities—which include search,…

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