Tempur-Pedic expanded its relationship with Carmichael Lynch, giving the Minneapolis agency responsibility for media planning, buying and analytics. The specialty mattress manufacturer spent nearly $70 million in measured media in 2012,…
Jeff Kenyon has been promoted to head of planning at BBDO N.Y., assuming responsibilities handled by Paul Matheson, the former director of behavioral planning, who left last June. In his new…
Purple Strategies continues to build its Chicago office and ambitions for more brand business with the addition of Leo Burnett executive creative director Chris Julcher and Kevin Hauswirth, a senior…
Specs Who (l. to r.) Paul Giese, technology director; Adam Kleinberg, CEO; Theo Fanning, executive creative director What Interactive and advertising agency Where San Francisco offices When Adobe wanted to reach college kids about…
Tempur-Pedic hired Interpublic’s Huge L.A. as its new digital agency, following a six-month review. Razorfish, the Publicis Groupe incumbent, did not participate. The move follows the specialty mattress manufacturer’s shift in…
McCann Erickson has won a place on the Carlsberg Group’s advertising roster outside the U.S. While the agency hasn’t been given any specific brand assignments, landing a spot on the brewery’s …
McCann Worldgroup prevailed in a holding company shoot-out for Zurich Insurance Group, beating contenders that included the incumbent Publicis Groupe and WPP Group. The Worldgroup pitch team represented parent Interpublic…
CenturyLink, one of the biggest telecommunications companies you may never have heard of, is talking to search consultants about its advertising business, sources said. Executives from the telco are examining their…
Reflecting a slowing of business in North America, Havas reported flat first-quarter revenue of $504 million. Organic growth declined 0.9 percent compared to an increase of 3.5 percent in the…
Eddie Bauer, which has been redefining itself since emerging from bankruptcy in 2009, tapped Publicis Seattle as its new lead creative agency after a review. It could not immediately be determined…
