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Noreen O'Leary
Wieden + Kennedy Joins Verizon Agency Roster Adds brand and strategy work from mcgarrybowen

Wieden & Kennedy is the newest agency to join Verizon's roster, after being given brand and strategy work for the telecommunications giant. The assignment had previously been handled by Verizon…

January 15, 2015, 3:58 PM EST

Tesco, Britain's Largest Grocer, Leaves Wieden + Kennedy for BBH Coveted account spends $170 million annually

The London office of Bartle Bogle Hegarty is the new creative lead for Tesco, the U.K.'s largest retailer and one of the country's biggest ad spenders, at nearly $170 million…

January 15, 2015, 7:37 AM EST

S.C. Johnson Moves Global Media Planning to New Agency PHD takes over from Maxus

S.C. Johnson is consolidating its global communications planning business at PHD, sources said. The Omnicom Media Group network, already on the company's media roster, takes over from WPP's Maxus, which was…

January 13, 2015, 9:46 AM EST

DigitasLBi Fills Top Creative Role in North America Ronald Ng joins from BBDO & Proximity in Singapore

Ronald Ng is the new North American chief creative officer at DigitasLBi, succeeding Lincoln Bjorkman, who left in late 2013 to become global CCO at Wunderman. Ng, who most recently was…

January 12, 2015, 10:17 AM EST

Clio Awards Unveils 'Super Clio' That Will Honor the Best Super Bowl Ad Jury of industry leaders will select the game's top spot

This year, Super Bowl advertisers will have a chance at a new recognition for creating the best work in advertising's biggest annual event. The Clio Awards announced today it is launching…

January 12, 2015, 9:05 AM EST

Pandora Jewelry Selects Grey N.Y. as Its New Creative Agency First work will break before Mother's Day

Grey New York was tapped as the creative lead, in the Americas, for jewelry manufacturer Pandora after a review with WPP corporate siblings Young & Rubicam and JWT. In addition, Pandora…

January 6, 2015, 3:16 PM EST

Skittles Teases Its First Super Bowl Ad With Kurt Warner in a Hot Tub of Candy Mars brand will make its Big Game debut Feb. 1

Skittles is joining Mars Inc. corporate sibling Snickers at the Super Bowl this year, as the brand airs its first Big Game commercial on Feb. 1. The Super Bowl debut of…

January 6, 2015, 12:09 PM EST

5 Agency Leaders on Which Industry Changes Keep Them Up at Night Doing more with less, and doing it faster

As 2014 winds down, Adweek asked advertising and media leaders about what's been top of mind for them this year. Across marketing disciplines, there are nuances among their concerns but…

December 23, 2014, 11:40 AM EST

Scotts Miracle-Gro Starts a Media Agency Search MEC under threat after holding on to business in 2012

Scotts Miracle-Gro is reviewing its media business, with reponses to an initial request for proposals due back to the lawn and garden products company on Jan. 9, sources said. WPP Group's MEC is…

December 19, 2014, 2:22 PM EST

L'Oreal's Luxury Brands Make Shift in Comms Planning Business goes to MEC, from Optimedia

It hasn't been a great week for Publicis Groupe's media networks. On the heels of Mars moving its global planning business out of the French company's Starcom agency, another marketer, L'Oréal,…

December 18, 2014, 3:08 PM EST

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