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Noreen O'Leary
Discover Returns to the Super Bowl for the First Time Since Card's 1986 Launch But credit card rivals continue to skip Big Game

Discover is back on the Super Bowl this year, for the first time since the credit card was launched in 1986 with its "Dawn of Discover" ad. Within the credit and…

January 30, 2015, 7:32 PM EST

FCB Returns to the Beer Business With Michelob Ultra Win Fills the hole left by the exit of MillerCoors

FCB is back in the beer category after winning Michelob Ultra's North American account. The Interpublic Group shop, which lost longtime client MillerCoors in 2012, bested several finalists, including the MDC…

January 30, 2015, 1:00 PM EST

Ogilvy Names an Insider to Fill a Top Creative Role Corinna Falusi rises to CCO of New York

Corinna Falusi is rising to New York chief creative officer at Ogilvy & Mather, filling a vacancy left by last summer's exit of Calle Sjöenell. Falusi, an executive creative director who…

January 30, 2015, 11:38 AM EST

Unilever Consolidates Its Search Marketing Business Resolution Media will handle with sister shop PHD

Unilever has consolidated all of its search engine optimization and search engine marketing  efforts at Resolution Media after a pitch. To manage the account, Resolution will work with fellow Omnicom Media…

January 29, 2015, 2:51 PM EST

Dentsu Aegis Creates New CEO Role in the U.S. Northern Europe chief Rob Horler starts the new gig in April

Rob Horler is the new CEO of Dentsu Aegis Network, USA, with oversight of strategy development and execution across the company's 20 offices in the region. London-based Horler, who joined Aegis…

January 29, 2015, 12:54 PM EST

This Apocalyptic Super Bowl Ad for Mophie's Phone Chargers Features the Ultimate Cameo Deutsch L.A. goes epic for one of the game's smallest brands

A lot of smartphone addicts see a dying battery as the end of the world, a feeling taken to its disastrous extreme in the Super Bowl ad for mobile charging…

January 29, 2015, 11:50 AM EST

Jennifer Hudson Helps Others Dream Fearlessly in Regional Super Bowl Spot Pitch for American Family Insurance

Award-winning singer and actor Jennifer Hudson is fronting American Family Insurance's new #DreamFearlessly ad campaign, which debuts in regional broadcasts of the Super Bowl on Feb. 1. Hudson was part of…

January 27, 2015, 5:27 PM EST

The NFL Will Run a Subtle but Chilling Super Bowl Ad About Domestic Violence Based on an actual 911 call

Domestic violence is not the kind of theme you'd expect among the beer, babes and laughs of Super Bowl advertising. But the National Football League, still stinging from the public…

January 26, 2015, 7:30 PM EST

Q&A: Why McCann's Rob Reilly Still Gets Excited for Super Bowl Ads And how the former CP+B exec is creating a new global creative powerhouse

Specs Who: Rob Reilly New gig: Global creative chairman, McCann Worldgroup Old gig: Worldwide chief creative officer, Crispin Porter + Bogusky Age: 45 Why did you create this year's first "Super Clio," recognizing the best Super Bowl…

January 26, 2015, 5:43 PM EST

Why Volvo Wants You Tweeting During Its Competitors' Super Bowl Ads 'Greatest Interception Ever' shifts spotlight onto inspirational people

Volvo won't be a Super Bowl advertiser this weekend, but several of its competitors will be—a fact the Swedish automaker plans to use for its own benefit. With a promo called…

January 26, 2015, 12:59 PM EST

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