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Noreen O'Leary

Havas Chicago Taps GrubHub for New HR Head

Agencies are chasing execs with experience outside the industry

Jennifer Marszalek is the new chief talent officer for Havas Worldwide Chicago, joining the agency from GrubHub where she ran human resources at the mobile and online food delivery service. The…

MediaCom Promotes Jon Gittings to Run Strategy In Americas

He's directly contributed to $3 billion in new billings

MediaCom named Jon Gittings chief strategy officer for the Americas, a new role at the WPP media network. The promotion reflects Gittings' efforts in MediaCom's recent new business sweep, contributions that…

Heineken Launches Global Search to Find a Second Media Agency

Brewer says winner will 'complement' SMG's current role

Heineken is launching a search for a second agency to handle global media planning and buying at the world's third-largest brewer. The Netherlands-based company has been working with Starcom Mediavest Group…

Newell Shifts Creative Assignments From BBH to JWT for Some of Its Best-Known Brands

Including Sharpie, Paper Mate and Rubbermaid

Newell Brands is moving global creative work for some of its most visible consumer brands from BBH New York to J. Walter Thompson New York, sources said.  The shift of brands…

Applebee's Bets Big on Relaunching the Brand Around Wood-Fired Steaks

Largest marketing initiative to date

As competitors rely on promotional-driven strategies in a fickle economy, Applebee's Neighborhood Grill & Bar is making a $75 million bet that a menu relaunch will boost weak sales. Today, the…

Diageo's Global Media Agency Review Comes Amid Greater Scrutiny of Costs

Marketing needs to better deliver on ROI

The world's largest spirits maker, Diageo, signaled a potential change in its agency lineup when it released fiscal first-half results earlier this year: Revealing a drop in operating profit, new…

Heat Is Opening in New York, Its First Expansion Move Since Acquisition by Deloitte

Hires Havas's Tim Maleeny to launch office

When Deloitte Digital announced its acquisition of San Francisco agency Heat three months ago, the ad industry started buzzing about the improbable pairing: a creatively driven independent agency with a…

WPP Rebrands Its Ford-Dedicated Agency to Reflect Its Expanded Reach

Global Team Blue underscores international identity

WPP is rebranding its Ford-dedicated agency, Team Detroit, to better reflect the global evolution of its marketing resources. Global Team Blue is the new identity for Team Detroit, Blue Hive and…

Assembly Hires New Digital Chief

Jeff Liang replaces Alan Smith at MDC media network

Jeff Liang is the new chief digital officer at Assembly, replacing Alan Smith, who had joined the MDC Partners' media network last March. Liang was previously svp, media lead at Starcom…

Omnicom Adds Ancestry.com to Continue Winning Streak

Incumbent Ocean Media did not participate in review

Omnicom media networks continued their winning streak, with OMD adding Ancestry.com after a media review in which incumbent Ocean Media did not participate, according to people familiar with the search. Earlier…

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