Specs Who From left: Executive creative director Steve Driggs, CEO Daniel Conner and chief operating officer Pauline Ploquin What Advertising, design and digital agency Where Salt Lake City headquarters It’s not easy creating branded…
We all know consumers have never been so digitally connected, generating a limitless amount of data as they click, search and scan throughout each day. So it’s no wonder Big…
Venables Bell & Partners, which has produced Super Bowl spots for clients like Audi, Vizio and Intel, is a big fan of advertising in America’s most-watched TV event. It’s no…
Specs Who Standing: creative partner David Schwarz (left), creative director Jodi Terwilliger. Sitting: creative partner Erik Karasyk (left), head of production Ryan McGrath What Design company Where Brooklyn offices Hush not only heightened the competition on the court…
Where are the checks and balances? A few weeks ago when PC maker Acer hired Red Peak Group to overhaul the Taiwanese company’s global marketing efforts, it also appointed a…
It won’t come as a revelation to many that Harley-Davidson markets to women, the focus of several of the iconic motorcycle brand’s digital initiatives and promotional events. What might surprise…
Amid investor concerns that Cisco was losing its focus after making misguided acquisitions in the consumer market, the company launched a sweeping corporate reorganization last year that returned the firm…
It’s been a year since Microsoft launched Kinect for Xbox 360, a retail phenomenon that set a Guinness World Record for the fastest-selling consumer device ever. Eight million units flew…
During last year’s holiday season, many retailers started exploring the new options smartphones offer them for enticing consumers to open their wallets. Now they’ll start really going for it. The hottest…
GroupM is launching Xaxis, a new global audience buying unit for marketers who increasingly want direct targeting through audience buying as opposed to purchasing placement on websites, apps or other…
