Noreen O'Leary | Adweek
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Noreen O'Leary
What Pepsi Discovered by Monitoring Millennials During the VMAs TV vs. second screens

As a brand that has long had event sponsorship at the heart of its marketing formula, Pepsi sought a more scientific way to study the correlation between TV viewing and…

November 24, 2013, 9:54 PM EST

Martin Sorrell Talks Candidly About Mergers, Mayhem—and His Own Demise The WPP CEO says people don’t take risks

In 1978, Martin Sorrell had just started working with the Saatchis, where, as group finance director, he was the architect of the agency acquisitions that would reshape modern advertising. After…

November 10, 2013, 8:42 PM EST

This Tech Startup Helps Businesses Reach Potential Customers With Apps Redemption rates over 40%

Specs Who Co-founders Brent Gilmore, CEO; and Katie Pietrowski, COO What Activity-based mobile ad platform Where Co-working space in Back Bay, Boston HighFive is the company behind devkit software that apps can download to…

September 19, 2013, 9:44 AM EDT

A Communications Strategist Discusses the Overlap of Politics and Branding Kevin Hauswirth’s lessons learned in social media

Specs Who Kevin Hauswirth Age 29 New gig Senior strategist, Purple Strategies Old gig Chicago’s first director of social media What’s it been like to move to the private sector after working with Mayor…

September 15, 2013, 8:19 PM EDT

New York Red Bulls Bring in R/GA to Boost Profile, Sales Marketing hot spots for soccer fans

When it comes to attracting the attention of sports fans, the New York Red Bulls play in the most competitive professional market in Major League Soccer. The Red Bulls are…

July 7, 2013, 10:50 PM EDT

Struck Places Easter Eggs in a Location Finder And just what's behind that interactive zipper?

Specs Who From left: Executive creative director Steve Driggs, CEO Daniel Conner and chief operating officer Pauline Ploquin What Advertising, design and digital agency Where Salt Lake City headquarters It’s not easy creating branded…

March 27, 2013, 10:16 PM EDT

Three Brands That Used Data to Transform Their Media Strategies Creating efficiencies

We all know consumers have never been so digitally connected, generating a limitless amount of data as they click, search and scan throughout each day. So it’s no wonder Big…

March 25, 2013, 10:02 PM EDT

How to Win the Super Bowl Paul Venables, co-founder of Venables Bell & Partners, on the challenges of creating ads for the big game

Venables Bell & Partners, which has produced Super Bowl spots for clients like Audi, Vizio and Intel, is a big fan of advertising in America’s most-watched TV event. It’s no…

January 28, 2013, 12:04 AM EST

Portrait: Hush A design company translates conceptual thinking and marketing strategy into visual experiences.

Specs Who Standing: creative partner David Schwarz (left), creative director Jodi Terwilliger. Sitting: creative partner Erik Karasyk (left), head of production Ryan McGrath What Design company Where Brooklyn offices Hush not only heightened the competition on the court…

November 8, 2012, 6:44 AM EST

In Unorthodox Arrangement, Marketer Has Dual Roles Can Red Peak chairman really also be client Acer's CMO?

Where are the checks and balances? A few weeks ago when PC maker Acer hired Red Peak Group to overhaul the Taiwanese company’s global marketing efforts, it also appointed a…

September 17, 2012, 6:10 AM EDT

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