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Noreen O'Leary

McCann Wins Back Coke in China

Lost brand to Leo Burnett in 2007

McCann has won back creative duties for brand Coke in China, taking over from Leo Burnett, which picked up the business and key executives from the Interpublic agency in 2007,…

Sugar Inc. to Buy Circle of Moms Social Network

PopSugar owner also considering IPO

Online media and commerce company Sugar Inc. has agreed to buy Circle of Moms, a social network of 6 million mothers. Sugar Inc., which operates entertainment news blog PopSugar, declined to…

Monitoring Murdoch's Meltdown

Agency CEOs are watching the drama of the hacking scandal for hints of U.S. contagion

Many U.S.-based ad executives—the people with the true power to control Rupert Murdoch’s destiny through the billion dollar ad budgets that provide most of his companies’ revenue—still view the News…

British Agency Ex-Pats Weigh In on Murdoch

Note that multinational advertisers are closely monitoring escalating events

The widening phone hacking crisis involving News International, Rupert Murdoch’s U.K. operations, has yet to have specific relevance to American consumers of the mogul’s more-familiar U.S. media like the New…

'N.Y. Daily News' Drunk With Embarrassment

Uh, oh. Next time the New York Daily News editorial writers go after the lapse of “supervising adults” in overseeing out-of-control young people, they might want to first check within…

Chrysler Sues Retailer Over Trademarked Slogan

Chrysler’s Super Bowl tagline is spawning a cottage industry, and the car company—which is already selling its own “Imported from Detroit” clothing line—is none too happy about it.  In a…

ZelnickMedia Acquires Alloy

Alloy Media, the New York-based media and entertainment firm focused on millennial consumers, has been acquired for $126.5 million by an investor group led by ZelnickMedia.Members of Alloy's senior management…

Magazine Hot List 2010: Editor of the Year

If the Esquire editor in chief is in a good mood this early March day, it’s understandable. The Roger Ebert interview in the current issue is generating media buzz and…

McD's Dresses LeBron James for Super Bowl Entry

Basketball icon LeBron James will be wearing a Golden Arches jersey on Super Bowl Sunday.The Cleveland Cavaliers forward has signed a multi-year contract with McDonald's -- and his first commercial…

China Media Spend Up

NEW YORK Reflecting the improving outlook for China's economy, GroupM is revising upward its forecasts for 2009 and 2010 media spending in the country. Last week, the WPP Group media…

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