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Noreen O'Leary

An L.A. Agency's Grassroots Drought Initiative Has Grown Into a Citywide Campaign

Omelet and mayor's office create 'Save the Drop'

As California's drought continues to worsen, the city of Los Angeles has turned to a local ad agency to help change residents' water habits. The "Save the Drop" campaign, produced by Omelet,…

New York Life Launches a Creative Agency Review

$74 million account is currently at Havas Worldwide

Another insurance company is launching an agency search: New York Life is reviewing the creative business currently handled by Havas Worldwide, a client rep confirmed. The largest mutual life insurance company…

Chuck E. Cheese Seeks New Creative Agency

The pizza arcade chain spends $28 million a year on media

Chuck E. Cheese's is looking for a new creative agency to revive the fortunes of the faded pizza arcade brand, sources said. The Irving, Texas chain spent $28 million on media…

SapientNitro Named British Airways' Digital Lead Agency

Work was previously at OgilvyOne

This time SapientNitro won the prize. The Publicis Groupe agency has been named the digital lead for British Airways, business previously handled by OgilvyOne. Last year SapientNitro emerged as a review…

WPP's Q1 Revenue Was Up 8%, but Holding Company Expects a 'Demanding Year' Ahead

With no World Cup or Olympics, growth is harder to come by

The ad industry's largest holding company said its first-quarter profits for 2015 are "well above target" but admitted, "2015 looks to be another demanding year." WPP Group's reported revenue rose 8…

Grey Becomes SunEdison's First Lead Creative Shop

Company now provides clean energy to consumers

Grey San Francisco has been selected as SunEdison's first lead creative agency, helping to brand the renewable energy development company that brings clean energy to residential customers. SunEdison is North America's…

Fitzgerald Succeeds MMB on Carrabba's Italian Grill

Chain spends nearly $30 million in media annually

Fitzgerald & Co. is in the casual dining business after besting three undisclosed agencies to become the lead creative shop for Carrabba's Italian Grill, a chain operated by Bloomin Brands. The…

Favorable Exchange Rates Boost Publicis Groupe's Growth

Revenue grew 32% in Q1 but only 1% organically

Publicis Groupe said organic growth was flat in the first quarter while the positive impact of foreign exchange and acquisitions like Sapient boosted revenue growth by 32 percent. The holding company…

Humana's Creative Review Seeks an Agency With Digital at Its Core

Insurer spends $80 million in media annually

Humana is reviewing its creative business, looking for an agency with the ability to reinvent the brand at a time when the health insurance category is undergoing rapid evolution. Account revenue…

Visa's Global Media Review Comes Amid Turnover in Marketing

OMD is the primary incumbent

Amid changes in its top marketing ranks, Visa has launched a global review of its media planning and buying. Earlier this week, Antonio Lucio, Visa's chief brand officer, said he was…

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