Advertisement
Noreen O'Leary

Visa Spends at Least a Third of Its Marketing Budget on Digital

CMO Kevin Burke describes digital efforts for the Sochi Olympics

Visa is one of the longest-running Olympics sponsors, with 27 years of support behind the games. This year, the marketer is ramping up its use of mobile and social platforms…

What Pepsi Discovered by Monitoring Millennials During the VMAs

TV vs. second screens

As a brand that has long had event sponsorship at the heart of its marketing formula, Pepsi sought a more scientific way to study the correlation between TV viewing and…

Martin Sorrell Talks Candidly About Mergers, Mayhem—and His Own Demise

The WPP CEO says people don’t take risks

In 1978, Martin Sorrell had just started working with the Saatchis, where, as group finance director, he was the architect of the agency acquisitions that would reshape modern advertising. After…

Silverado Begins New 2014 Launch From Commonwealth

GM's biggest marketing effort in years

General Motors on July 4 will kick off its biggest launch of the last six-plus years, with the debut of the 2014 Chevrolet Silverado. The campaign breaks in Texas, where…

Industry Forecasters Revise Ad Spending Growth Downward

Eurozone Woes Take Toll

Economic troubles in the Eurozone continue to cast a shadow over growth in ad spending as two leading media agencies have revised their forecasts downward this morning. ZenithOptimedia, a unit…

Old Spice Marketer Moorhead Is New Dish CMO

Led P&G brand revival

Can James Moorhead do for satellite TV what he pulled off for a grooming throwback? Moorhead, credited with the revival of Old Spice, has been named chief marketing officer for pay-TV…

Ad of the Day: Comcast

'Don't be a Dish Head,' the cable company warns in a pair of wacky new Xfinity spots from Goodby

The advertising coming from pay-TV providers is increasingly populated by characters as wonderfully wacky as anything in their programming. Satellite company DirecTV featured Gregor the gold-plated Russian billionaire, with his…

NewMediaMetrics Weighs In on New TV Season

Links emotional attachment of brands to programs

Will die-hard Apple fans fall for Zooey Deschanel the same way they love their iPads? NewMediaMetrics is convinced they will. The New York analytics company correlates the behavior of people…

'N.Y. Daily News' Drunk With Embarrassment

Uh, oh. Next time the New York Daily News editorial writers go after the lapse of “supervising adults” in overseeing out-of-control young people, they might want to first check within…

Chrysler Sues Retailer Over Trademarked Slogan

Chrysler’s Super Bowl tagline is spawning a cottage industry, and the car company—which is already selling its own “Imported from Detroit” clothing line—is none too happy about it.  In a…

Advertisement