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Noreen O'Leary
Honey Maid Didn't Test Its 'This is Wholesome' Campaign Before It Launched 'It's reality,' says brand leader Gary Osifchin

National Stepfamily Day has been around for 17 years, but this year it has gotten more attention, thanks to the recent Honey Maid ad push #NotBroken, which features blended families…

September 22, 2014, 12:21 PM EDT

Who Will Succeed Maurice Lévy at Publicis Groupe? Adweek looks at possible contenders

Publicis Groupe’s reorganization last week included the promotion of non-Parisian executives to help “lead the way for a new generation at the helm.” Most important of those roles, of course,…

September 22, 2014, 9:51 AM EDT

Martin Sorrell Echoes Critics of Scottish Independence The implications for WPP would not be good

In advance of Scots going to the polls today to vote on the referendum to withdraw from the United Kingdom, WPP Group CEO Martin Sorrell has weighed in on the…

September 18, 2014, 11:10 AM EDT

Once Again, Publicis Groupe Extends Maurice Lévy's Term Holding company also names a new chief for Saatchi

Publicis Groupe, in the wake of its failed merger with Omnicom, today unveiled management reorganization that includes the spring 2017 retirement of CEO Maurice Lévy and Saatchi & Saatchi global chief…

September 16, 2014, 8:19 AM EDT

Jonathan Adams Is Maxus' New N.A. Digital Chief Previously, he lead N.A. media at iCrossing

In Steve Williams’ first hire since joining Maxus as North American CEO in June, he has named Jonathan Adams as chief digital officer for the region. Adams joins the GroupM agency…

September 11, 2014, 10:18 AM EDT

Women Are Now Winning 11% of Creative Director Awards, Up From 4% in 2004 Ad Annual review provides one of the industry's few metrics

The profile of women in agency creative departments appears to have grown, based on the results of the 2013 Communication Arts Advertising Annual. Female creative directors accounted for more than…

September 10, 2014, 3:14 PM EDT

Grey N.Y. Wins Lean Cuisine Brand spends about $30 million annually

Grey New York has won Stouffer’s Lean Cuisine’s creative business after a review that also included 360i, Santo and incumbent JWT New York, sources said. Lean Cuisine's media spending totaled about…

September 9, 2014, 12:16 PM EDT

IPG Kills Rogue Unit Dedicated to Cadillac Lowe is now brand lead

Interpublic Group has killed the Rogue group it established in June 2013 to handle Cadillac's creative business. The IPG team, which took over from Publicis Groupe’s Fallon, consisted of Hill Holliday,…

September 9, 2014, 10:54 AM EDT

Nathan Brown Is New U.S. CEO at PHD Succeeds Robert Habeck

Nathan Brown is the new U.S. CEO of PHD, succeeding Robert Habeck, who was named to the job last September and is now president of North America global accounts at…

September 8, 2014, 11:02 AM EDT

The Battle to Own Branded Content Creative, media and PR agencies vie to serve marketers in the burgeoning discipline

Doug Scott’s recent departure from OgilvyEntertainment, the successful unit he founded eight years ago, has raised questions about whether its WPP parent might fold it into another corporate entertainment sibling…

September 7, 2014, 8:20 PM EDT

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