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Noreen O'Leary
Wieden + Kennedy Lands Weight Watchers Account shifts from McCann after 7 years

Wieden + Kennedy has been given the Weight Watchers business, previously at McCann Erickson New York for the past seven years, sources said. There was no review. Lesya Lysyi, who took…

April 18, 2014, 11:48 AM EDT

Publicis Groupe Posts 3% Organic Growth in Q1 In interview, CEO Lévy shrugs off talk of merger troubles

Revenue at Publicis Groupe, driven largely by digital operations, rose more than 3 percent organically in the first quarter, a “marked improvement” from the fourth quarter when it was flat,…

April 17, 2014, 9:34 AM EDT

Data Is Transforming This Experiential Marketing Agency All Terrain's clients include The Cosmopolitan, Illinois Lottery, Chicago Blackhawks

Specs Who Co-founders Brook Jay (l.), CMO, and Sarah Eck-Thompson, COO What Experiential marketing agency Where Chicago Proponents of experiential marketing argue that it’s the original real-time marketing discipline where brands get directly in…

April 16, 2014, 8:59 PM EDT

Vivint Taps Deutsch L.A. Comes as 'smart home' market takes off

Deutsch L.A. wants to popularize the next generation of smart technology. The Interpublic agency has been tapped by Vivint to lead creative and strategic duties for the home automation services…

April 16, 2014, 5:06 PM EDT

The New Head of McCann Erickson N.Y. Misses the Rain and Camaraderie of London Chris Macdonald's transition to the agency's flagship office

Specs Who Chris Macdonald New gig president, McCann Erickson New York Old gig CEO, McCann Erickson London; chairman, McCann Worldgroup Age 47 You grew up in Oxford. Did you ever think you would work…

April 13, 2014, 9:21 PM EDT

Red Lobster Reviews Its Creative Business Annual media spending exceeds $156 million

Red Lobster has launched a review of its creative business, which Grey has handled since 2010. The restaurant chain's media spending exceeded $156 million last year, down slightly from about $160…

April 10, 2014, 4:09 PM EDT

MRM's Mclaren Promoted to CEO Succeeds Bill Kolb

Michael Mclaren has proven he can handle MRM//McCann’s top job: A year after he was named president of the global digital marketing and relationship management agency, he’s been promoted to…

April 9, 2014, 2:00 PM EDT

Capitol Music’s Brand Partnership Director Talks About How Marketing and Music Are Changing A chat with Zoe Sonquist King

Specs Who Zoë Sonquist King New gig Director, brand partnerships, Capitol Music Group Old gig Account manager, Cimarron Group Age 31 Describe your role at Capitol. Our team does anything from product placement to music videos. We…

April 6, 2014, 8:37 PM EDT

N.Y. State Lottery Reviews Its Ad Business Longtime incumbent DDB will be invited to defend

Hey, you never know. Your agency could win creative responsibilities for the New York Lottery, which this month will issue request for proposal for its advertising business, the state gaming commission…

April 4, 2014, 5:38 PM EDT

FCB West Wins Ghirardelli Chocolate Succeeds Lowe Campbell Ewald on the account

FCB West is the new creative lead agency for Ghirardelli Chocolate Co., taking over from Interpublic Group sibling Lowe Campbell Ewald, which handled the account since 2006. The assignment shifted after…

April 3, 2014, 1:01 PM EDT

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