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Noreen O'Leary

MediaCom Wins BRP, the Manufacturer of Ski-Doo Snowmobiles

Media business pegged around $50 million

MediaCom is the new North American planning and buying agency for BRP, the Quebec-based manufacturer of recreational products. The WPP shop was awarded the business after a review which included OMD,…

Home Builder Picks The Richards Group as Creative Lead—the Shop's Third Win This Month

PulteGroup follows shoe and pizza chains

The Richards Group is back at home with the PulteGroup after the Dallas-based independent agency was selected as the creative lead for Pulte's portfolio of homes.  The PulteGroup became one of…

Miami Prepaid Phone Provider Taps Havas to Help It Grow U.S. Business

TracFone brands move from Mediavest

TracFone, which is launching a more aggressive push into the U.S. mobile market, has picked Havas Media Group as agency of record to help build the profile of the prepaid…

McCann's Newly Promoted North American President Is Getting Expanded Duties

Chris Macdonald's responsibilities extend beyond New York

Chris Macdonald has been promoted to president of McCann North America, reflecting his role in the agency's recent wave of new business wins since the Brit moved to the U.S.…

Q&A: How Samsung Embraced Innovation to Become a Global Master of Brand Marketing

And earn Cannes' Marketer of the Year honors for 2016

Even Samsung's top marketing executives like Younghee Lee admit it wasn't long ago that consumers thought of the company as "boring and monotonous," a geeked-out marketer working with a little-known…

ANA Report Finds Execs Knew of 'Pervasive' Use of Nontransparent Media Practices

Agencies fire back at the findings

In its much-awaited transparency report the Association of National Advertisers reveals troubling specifics to bolster its accusations of the "pervasive" use of kickbacks and rebates in an ad industry where…

McCann Creative Shop in San Francisco Names Its First President

Kelly Johnson promoted at twofifteenmccann

Kelly Johnson has been promoted to president at twofifteenmccann, San Francisco, a new role at the McCann Worldgroup agency following a recent surge in new business. Johnson has been managing director at…

How Iconic Charities Like Red Cross and United Way Are Trying to Win Over Millennial Donors

Are they up for the challenge?

Some of the country's most iconic nonprofits have struggled to raise money in the past few years while a new breed of philanthropic organization is thriving thanks in large part…

Havas Chicago Taps GrubHub for New HR Head

Agencies are chasing execs with experience outside the industry

Jennifer Marszalek is the new chief talent officer for Havas Worldwide Chicago, joining the agency from GrubHub where she ran human resources at the mobile and online food delivery service. The…

MediaCom Promotes Jon Gittings to Run Strategy In Americas

He's directly contributed to $3 billion in new billings

MediaCom named Jon Gittings chief strategy officer for the Americas, a new role at the WPP media network. The promotion reflects Gittings' efforts in MediaCom's recent new business sweep, contributions that…

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