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Noreen O'Leary
Hershey Will Add to Its Roster of Creative Agencies Ready to expand beyond Arnold, Havas

The Hershey Co. has launched a search to expand its agency roster beyond Arnold and Havas Worldwide. The confectionery giant is in the early stages of meeting with agencies, confirmed Anna…

January 23, 2015, 3:33 PM EST

Unilever's Global Media Review Is Massive and Will Take Up Most of the Year Marketer of Axe, Dove and Vaseline spends more than $5 billion in media each year

Decisions in Unilever's global review of its media business aren't expected before the fourth quarter of 2015, with sources describing the process as "quite conservative" in advance of any shifts…

January 23, 2015, 1:59 PM EST

Microsoft Confirms It Will Return as a Super Bowl Advertiser Tech giant continues empowerment message

Microsoft confirmed to Adweek today that it will be advertising in the Super Bowl on Feb. 1, following up its Big Game debut in 2014. The tech giant will be running…

January 23, 2015, 10:29 AM EST

Mindy Kaling's Funny Fantasies Come True in Nationwide's Super Bowl Spot What she'd do if she were invisible

Nationwide is charging into its first Super Bowl since 2007, and not with recent frontman Peyton Manning, but with a seemingly less likely spokesperson—Mindy Kaling, the talent behind Fox's sitcom…

January 22, 2015, 11:10 AM EST

Skittles Gives a First Taste of Its Super Bowl Ad Featuring a Town Brawl No sign of Seahawks' Marshawn Lynch, though

Even though Seattle Seahawks' Marshawn Lynch will have a lot of visibility on the Super Bowl playing field on Feb. 1, don't look for him in Skittles' commercial debut in…

January 22, 2015, 6:00 AM EST

The West Coast Wins Deutsch's Succession Race L.A. execs take over North America roles

In Deutsch's succession race, the West has won. The Interpublic agency named Mike Sheldon—Deutsch L.A.'s chief—as CEO, Deutsch North America, with oversight of the L.A. and N.Y. offices. The company announced…

January 15, 2015, 5:45 PM EST

Wieden + Kennedy Joins Verizon Agency Roster Adds brand and strategy work from mcgarrybowen

Wieden & Kennedy is the newest agency to join Verizon's roster, after being given brand and strategy work for the telecommunications giant. The assignment had previously been handled by Verizon…

January 15, 2015, 3:58 PM EST

Tesco, Britain's Largest Grocer, Leaves Wieden + Kennedy for BBH Coveted account spends $170 million annually

The London office of Bartle Bogle Hegarty is the new creative lead for Tesco, the U.K.'s largest retailer and one of the country's biggest ad spenders, at nearly $170 million…

January 15, 2015, 7:37 AM EST

S.C. Johnson Moves Global Media Planning to New Agency PHD takes over from Maxus

S.C. Johnson is consolidating its global communications planning business at PHD, sources said. The Omnicom Media Group network, already on the company's media roster, takes over from WPP's Maxus, which was…

January 13, 2015, 9:46 AM EST

DigitasLBi Fills Top Creative Role in North America Ronald Ng joins from BBDO & Proximity in Singapore

Ronald Ng is the new North American chief creative officer at DigitasLBi, succeeding Lincoln Bjorkman, who left in late 2013 to become global CCO at Wunderman. Ng, who most recently was…

January 12, 2015, 10:17 AM EST

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