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Nora Fitzgerald
Maryland Bank Is Counting On Richardson

WASHINGTON, D.C. - Mason-Dixon Bancshares of Westminster, Md., has selected Richardson, Myers & Donofrio of Baltimore to reposition the bank's identity as it grows. The agency will meet…

May 25, 1998, 12:00 AM EDT

Chipless In Paris, L.A., N.D.

Gray, Kirk Pokes Fun at Markets Without Utz WASHINGTON, D.C. - In its first television advertising campaign in more than 12 years, Hanover, Pa.-based Utz Quality Foods has…

May 18, 1998, 12:00 AM EDT

Eisner In Utility Finals

WASHINGTON, D.C. - Conectiv has chosen two finalists from a field of five agencies late last week in the review for its $5-8 million ad account, sources close to…

May 18, 1998, 12:00 AM EDT

Taking A Walk On The Light Side: Eisner Vogues For Woodfield Mall

Eisner & Associates of Baltimore uses a comedic runway fantasy to sell the Woodfield shopping mall in a television spot breaking this week. The campaign's budget is estimated at just…

May 11, 1998, 12:00 AM EDT

STG Is Given Info Tech Work For E-Gov '98

STG Marketing Communications, a Fairfax, Va.-based agency specializing in information technology (IT), has been selected to handle the $1 million promotional campaign of E-Gov '98, an IT conference and exposition…

April 27, 1998, 12:00 AM EDT

Eisner's Mission: A New Offense For General Dynamic's Defense

General Dynamics, the defense systems supplier headquartered in Falls Church, Va., has awarded its newly consolidated advertising business to Eisner & Associates in Baltimore.The account budget was undisclosed.The client has…

April 27, 1998, 12:00 AM EDT

U.S. Drug Policy Office Says 12-Market Test Is A Success

Phone calls to a national clearinghouse number from 12 major markets have increased 25 percent since the Office of National Drug Control Policy began a pilot anti-drug campaign in mid-January.…

April 20, 1998, 12:00 AM EDT

Paid Anti-Drug Ads Succeed

Phone calls to anti-drug coalitions in 12 major U.S. cities have increased 25 percent since the Office of National Drug Control Policy here began its Phase I test pilot paid-media…

April 20, 1998, 12:00 AM EDT

Reeves Proves To Be Hottest And Coolest

The Reeves Agency of Baltimore has been served the estimated $4-6 million Red, Hot & Blue restaurant chain account after a review that involved two other finalists.The contenders in the…

April 20, 1998, 12:00 AM EDT

Dossier D.C.: Ad-Ulterated

If the V-chip is allowed to block alcohol ads, are all ads at risk? The B-chip--B for booze ads--is back. Remember when the idea of blocking…

April 13, 1998, 12:00 AM EDT

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