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Nora Fitzgerald
Maryland Bank Is Counting On Richardson

WASHINGTON, D.C. - Mason-Dixon Bancshares of Westminster, Md., has selected Richardson, Myers & Donofrio of Baltimore to reposition the bank's identity as it grows. The agency will meet…

May 25, 1998, 12:00 AM EDT

Eisner In Utility Finals

WASHINGTON, D.C. - Conectiv has chosen two finalists from a field of five agencies late last week in the review for its $5-8 million ad account, sources close to…

May 18, 1998, 12:00 AM EDT

Chipless In Paris, L.A., N.D.

Gray, Kirk Pokes Fun at Markets Without Utz WASHINGTON, D.C. - In its first television advertising campaign in more than 12 years, Hanover, Pa.-based Utz Quality Foods has…

May 18, 1998, 12:00 AM EDT

Taking A Walk On The Light Side: Eisner Vogues For Woodfield Mall

Eisner & Associates of Baltimore uses a comedic runway fantasy to sell the Woodfield shopping mall in a television spot breaking this week. The campaign's budget is estimated at just…

May 11, 1998, 12:00 AM EDT

STG Is Given Info Tech Work For E-Gov '98

STG Marketing Communications, a Fairfax, Va.-based agency specializing in information technology (IT), has been selected to handle the $1 million promotional campaign of E-Gov '98, an IT conference and exposition…

April 27, 1998, 12:00 AM EDT

Eisner's Mission: A New Offense For General Dynamic's Defense

General Dynamics, the defense systems supplier headquartered in Falls Church, Va., has awarded its newly consolidated advertising business to Eisner & Associates in Baltimore.The account budget was undisclosed.The client has…

April 27, 1998, 12:00 AM EDT

Reeves Proves To Be Hottest And Coolest

The Reeves Agency of Baltimore has been served the estimated $4-6 million Red, Hot & Blue restaurant chain account after a review that involved two other finalists.The contenders in the…

April 20, 1998, 12:00 AM EDT

U.S. Drug Policy Office Says 12-Market Test Is A Success

Phone calls to a national clearinghouse number from 12 major markets have increased 25 percent since the Office of National Drug Control Policy began a pilot anti-drug campaign in mid-January.…

April 20, 1998, 12:00 AM EDT

Paid Anti-Drug Ads Succeed

Phone calls to anti-drug coalitions in 12 major U.S. cities have increased 25 percent since the Office of National Drug Control Policy here began its Phase I test pilot paid-media…

April 20, 1998, 12:00 AM EDT

Alcohol Free Kids Wants To Combat Underage Drinking, 'deglamorize' Beer Ads, Find Agency

Campaign for Alcohol Free Kids (AFK) is about to invite shops nationwide to compete for an estimated $5-10 million ad assignment intended to help bring underage drinking under control. The…

April 13, 1998, 12:00 AM EDT

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