Noelle McElhatton

@n_mcelhatton

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Facebook Hires New Head of Europe, Middle East and Africa New U.K. advisory group focuses on need to prove advertising ROI at inaugural meeting By Noelle McElhatton

Facebook has appointed one of U.K. advertising’s most high-profile players as the social network’s new head of Europe, the Middle East and Africa: Nicola Mendelsohn, executive chairman of the Karmarama…

May 8, 2013, 12:19 PM EDT

Could WPP Be Next to Strike Media Deal With Twitter? Rival Publicis recently entered partnership with the microblogging site By Noelle McElhatton

WPP is looking closely at rival Publicis Groupe’s newly minted media partnership with Twitter, a deal revealed earlier this week that gives Publicis’ Starcom MediaVest Group access to Twitter's advertising…

April 25, 2013, 1:43 PM EDT

Liberty Takeover of Virgin Media U.K. Again Pits Malone Against Murdoch U.K. media expect a wave of marketing from Virgin to catch up to Sky By Noelle McElhatton

London ad sources expect a European marketing onslaught from a combined Liberty Global-Virgin Media company after Liberty founder John Malone announced the cable giant’s $16 billion agreed takeover of the…

February 6, 2013, 2:52 PM EST

U.K. Ad Industry to Gov't: Set Us Free of Red Tape Leaders decry overregulation and point to $158 billion shot to economy By Noelle McElhatton

The U.K. advertising industry yesterday urged the country’s government to acknowledge its contribution to economic growth and to cut the legal red tape that is “stifling investment” in the sector. Unveiling…

February 1, 2013, 11:50 AM EST