Portrait of Nick Phelps

Nick Phelps

Nick Phelps is CEO at digital creative agency RED.

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Consumers Have Made Their Needs Loud and Clear, yet Brands Keep Missing the Mark

Brand Marketing

Instead, money is funneled into campaigns that are quickly forgotten.

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How Entertainment and Advertising Can Mutually Benefit One Another

Agencies

They each offer lessons that the other can improve from.

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Why the Traditional Agency Model Is Struggling to Keep Up With Demand

Agencies

Agency business models have to adapt or risk becoming obsolete.