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The Social Marketing Playbook From Top Beauty Brands

Time for a makeover

The iconic Coco Chanel once said: "Arrogance is in everything I do. It is in my gestures, the harshness of…

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How Banks Can Reach Millennials With Content

Increases trust, study finds

Financial institutions might have a public relations problem, but the fact is that everyone still needs a place to put…

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The Four Principles of Visual Storytelling Every Marketer Needs to Know

Lessons from Dove, Lean In, Honey Maid

We've all witnessed the power that images have on social media, and research shows that over 40 percent of users…

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So You Want to Build an Awesome Team of Content Marketers

Here's a cheat sheet to get started

Content creation is a major pain point for many brands. Organizations delegate writing tasks to employees who aren't experienced writers,…

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This Cheat Sheet for Content Marketing Will Make Your Day

The metrics that matter

Today's marketers think a lot about producing great content for their audiences. But anyone who has done this successfully knows…

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The Social Advertising Cheat Sheet Every Marketer Needs

Comparing Facebook, Twitter, LinkedIn

So you're a marketer with good content—text, graphic, images, video—and you've decided to use paid social promotion on Facebook, Twitter…