Nancy Ayala
It Takes an iVillage to Reenergize Yahoo Telemundo
Brand Marketing
NEW YORK While Telemundo has long provided Latinas with original and relevant information on its Web site, finding relevant online destinations for Hispanic women in general can be a chore.But [...]
Reynolds Wrap Unspools Message
Brand Marketing
NEW YORK Bromley Communications has created an ad campaign for Reynolds Wrap Aluminum Foil that reaches out to U.S. Hispanics, as well as cooks in Puerto Rico, Mexico and Panama.The [...]
Marketers Reach Out to Latinos
Brand Marketing
NEW YORK How best to speak to young people through advertising has always been up for discussion, but how should marketers reach the harder-to-peg bilingual, bicultural Latinos? That was the [...]
K-C Selects Cultura Group for Hispanic
Brand Marketing
NEW YORK The Cultura Group has been chosen the Hispanic marketing agency for Kimberly-Clark, the client confirmed.A representative at K-C said Dallas-based Cultura would help drive growth for some of [...]
After a Running Start, NFL Goes for Long Haul
Brand Marketing
NEW YORK When the Dallas cowboys meet the Chicago Bears Sept. 23, there will be more for Latinos to watch during Sunday Night Football commercial breaks. “It’s the one game [...]
Rethinking Multiculturalism: Beyond ‘Cultural Relevancy’
Brand Marketing
NEW YORK The power of ethnic audiences is apparent in everyday life. But inherent risks exist when messaging previously meant for a minority group becomes part of the mainstream.In its [...]
McD’s Tri-State Push Savors Flavor
Brand Marketing
NEW YORK Tasked with finding an innovative way to launch McDonald’s Angus Third Pounder in the New York tri-state area for Latinos, advertising agency d exposito & partners opted for [...]
Univision Names Ad Sales Chief
Brand Marketing
NEW YORK David Lawenda’s appointment to the newly created position of president of advertising sales at Univision is a second homecoming, of sorts, for the sales veteran and Joe Uva, [...]
LatinWorks Snares Hyundai Hispanic
Brand Marketing
NEW YORK LatinWorks has been selected to lead national Hispanic marketing and advertising efforts for Hyundai Motor America. A national Hispanic campaign including broadcast, print and interactive elements is expected [...]
Batanga Enlists LatinWorks
Brand Marketing
NEW YORK LatinWorks said it would serve as lead agency for Batanga, a bilingual portal.New marketing efforts, including an increase in social networking content, will help raise the portal’s presence [...]