Monica Herrera | Adweek Monica Herrera | Adweek
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Monica Herrera
Michael Jackson, Pepsi Made Marketing History

Essentially two kinds of people existed in the '80s: Coke drinkers and Pepsi drinkers. And if you loved Michael Jackson, you had good reason to fall into the latter group.In…

July 6, 2009, 12:00 AM EDT

How Michael Jackson, Pepsi Made Marketing History

Essentially two kinds of people existed in the '80s: Coke drinkers and Pepsi drinkers. And if you loved Michael Jackson, you had good reason to fall into the latter group.In…

July 6, 2009, 12:00 AM EDT

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