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Mike Shields
Arrested Development Outbuzzing House of Cards Both shows burying Netflix’ original original Lilyhammer, per NetBase

The specter of House of Cards, the breakout Netflix series, hung over the NewFronts a few weeks ago. In fact, its arguable as to whether the show did more harm…

May 22, 2013, 3:04 PM EDT

Rick Astley Rules YouTube Comedy? Reggie Watts spoof taking early lead

Who's winning YouTube Comedy Week? The professionals or the natives? It's hard to tell so far. But a mix of traditional comedy chops and Rick Astley magic seem to be…

May 21, 2013, 3:36 PM EDT

IMDB Wants to Challenge Twitter on Social TV Front X-Ray app promises to enhance viewing experience—just not on iPad yet

Amazon's been making a much bigger push into advertising and original entertainment. But the company has long had a major integral presence in the space, albeit a quiet one. That…

May 21, 2013, 12:00 AM EDT

The Biggest Web Series Opportunity for Brands Wasn't at the NewFronts Encore to Austen-inspired Lizzie Bennet Diaries set for this summer

A few weeks ago, the top players in Web video rolled out dozens of new, high profile, star-filled series projects, looking to sway buyers and steal from TV budgets. But it’s…

May 20, 2013, 12:01 AM EDT

Modest Buzz for NewFront Content Based on Social Sharing Data Some interest in Ricky Gervais, Comedians in Cars, lots more for Arrested Development

var unruly = window.unruly || {}; unruly.buzzBoxConfig = { publisherId: 169581, width: 652, height: 367, theme: 'light', chart: 'AdWeek_New_Fronts_Content', interval: 'all_time' }; Are people buzzing about all those Web video series rolled out during the NewFronts? It's hard to…

May 17, 2013, 11:08 AM EDT

Buyers Pushing Nielsen Data for Web Video and YouTube Won't Play Ball Small publishers taking it on the chin as they deal with OCR challenges

Following the NewFronts, the battle lines in Web video are being drawn, and YouTube might be on the wrong side. After several years of testing, clients and their agencies are eager…

May 16, 2013, 12:00 AM EDT

Maker Studios Planning to Own More Content New CEO wants to foster more original series, build better ad tech

Last week, Ynon Kreiz replaced Maker co-founder Danny Zappin as CEO of the YouTube production/media startup. Kreiz has a long track record in the TV space, having served as chairman…

May 15, 2013, 6:30 AM EDT

YouTube Sitcom Will See Year Two Google-funded, Fine Bros.-produced MyMusic renewed

Here’s an original scripted series born out of YouTube’s 100 funded channel initiative that is coming back for Round 2. And format wise, it’s a lot more traditional than you might…

May 13, 2013, 12:01 AM EDT

The Story Behind AOL's NewFront Deal Early sponsor interest, fast start by Nicole Richie show buoy portal's video push

Is AOL winning the NewFronts so far? And did the company really sign a deal with an advertiser during its splashy event last week? On the latter point, yes—for the most…

May 7, 2013, 5:38 PM EDT

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