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Mike Shields
Bud Dominating Pre-Super Bowl Engagement But Axe's 'Peace' pops on Facebook, per Tubular

When it comes to the pre-Super Engagement Bowl, the game is already over, and Budweiser won by two touchdowns. Though Axe played admirably. At least, that's according to data compiled by…

January 31, 2014, 5:16 PM EST

The Super Bowl Web Video Ad Blitz LiveRail sees volume spike threefold

Last week, execs at Google said that they anticipated advertisers would start treating the Super Bowl as a promotional season—one that kicks off the day after Christmas. There's lots of evidence…

January 31, 2014, 12:00 AM EST

Google Boasts Strong Q4 However, cost-per-click slippage continues

It's tough to quibble with 22 percent year-on-year growth, which resulted in a $15.7 billion quarter for Google. Not to mention that Google-owned sites enjoyed a similar 22 percent year-over-year spike,…

January 30, 2014, 5:14 PM EST

NFL Now Is About Web Video Ads, Not Cord Cutting No YouTube, Facebook or Twitter distribution deal—yet

It's not as easy to find NFL clips on the Web as you might think. That's because the NFL hoards them on NFL.com. In fact it's easier to find Bad…

January 30, 2014, 3:32 PM EST

IAB Locks in Traffic Fraud Guidelines Task force pushes best practices for buyers

The Interactive Advertising Bureau has locked in its final guidelines for publishers and advertisers looking to protect themselves against online ad fraud. Last year, in response to a slew of reports…

January 30, 2014, 10:00 AM EST

Richard Sherman Can't Cover the Wiener Seahawks star's Beats by Dre spot topped by Oscar Mayer spoof

Since his stellar defense helped put his team in the Super Bowl and his amped-up post-game interview put him at the center of a media storm, Seattle Seahawks defensive back…

January 29, 2014, 12:00 AM EST

Demand Media Dumps Direct Sales Business Fully embraces programmatic

Demand Media's direct sales business has bought the farm. The company has eliminated multiple sales positions as it moves toward fully embracing programmatic ad sales. According to interim CEO Shawn Colo, this…

January 28, 2014, 4:58 PM EST

Hilarious Bad NFL Lip Reading Soars Pre-Superbowl Sequel video gets over 9 million views

"You smell great," said Patriots coach Bill Belichick to one of his players. "Is that pine?" Ok, so maybe that's not actually what the famously cantankerous coach said. But that's what…

January 28, 2014, 12:00 AM EST

CollegeHumor Wants to Be on TV and Bring Native Ads Along Newly formed Electus production group focuses on multiplatform

CollegeHumor is aiming for the TV set. And it wants to bring more brands with it. As announced earlier today, IAC’s Electus has essentially merged with CollegeHumor Media to form a…

January 27, 2014, 2:50 PM EST

YouTube Fashion Net Invades Europe StyleHaul staffs up as it heads across pond

The past year has been filled with anxiety and volatility when it comes to the YouTube network space. Many have questioned the health of multichannel networks (MCN) while complaining about…

January 27, 2014, 12:00 AM EST

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