Last week the online ad industry was abuzz over the Digital Content NewFronts. For the most part, buyers raved about the improved quality of the video content peddled by the…
AOL's exhibited revenue growth along with a solid upticks for its display ad business during its Q1 earnings call this morning. That came on the heels of a NewFront presentation…
Is AOL winning the NewFronts so far? And did the company really sign a deal with an advertiser during its splashy event last week? On the latter point, yes—for the most…
IAC’s multi-platform production studio Electus is making what it’s calling a “strategic investment” in Hud:sun Media, an independent production firm known for shepherding such series as Bravo’s Pregnant in Heels…
The stars were bigger, the venues sleeker, the lines longer. Close to 20 companies from Yahoo to Blip hosted NewFronts last week, earning generally strong reviews. "If last year was…
You’ve had a rocky IPO. There’ve been major threats to your core business and lots of big executive departures. And you don’t actually have a video series. Time for a NewFront,…
Earlier this week, DreamWorks acquired the tween/teen-focused YouTube channel AwesomenessTV for $33 million. Allthingsd.com said the incentive-based deal could be worth as much as $117 million by 2015. Pretty amazing, considering that…
While most of the NewFront lineups this week have centered on Web video series, Disney Interactive is taking its moment in front of the ad community to pitch a slew…
This year, YouTube embraced being YouTube. Last year, while courting the advertising community at its inaugural Brandcast, Google executives touted the Hollywoodization of YouTube, showcasing 100 funded channels backed by the…
