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Mike Shields
Discovery App Looks to Own TV Experience Matcha.tv inks partnerships with HBO, Turner, other programmers

The war for control of the TV screen, specifically the battle over which company or companies will own the user interface—and by default, the relationship with the average viewer—has only…

September 21, 2012, 3:36 PM EDT

As Google and Others Struggle in TV, Simulmedia Sees Some Traction Data-driven television catching on with some agencies, networks...but slowly

After five years of trying to crack the mythical-feeling smart TV market, Google recently bowed out, ditching its TV ads division. The search giant's dropout came just a few months after…

September 10, 2012, 12:00 AM EDT

ABC Family Keeps the Lies Coming Original Web series meant to engage 'Pretty Little Liars' fans

Often, the hardest thing about retaining fans is preventing them from forgetting about a TV show when it’s off the air. One way to combat that problem? Don’t give up…

August 29, 2012, 6:53 AM EDT

MTV, Twitter Look for Next Beyonce Baby Bump Network, social net partner to deliver real-time data on key moments during VMAs

MTV has always been about identifying the hottest trends at the moment (or even better, before) they permeate mainstream pop culture. Now with its live awards shows, including next week's…

August 28, 2012, 10:22 AM EDT

Information Diet: Lou Dobbs Fox Business Network host stays grounded by reading the printed newspaper

Specs Age 66 Accomplishments Host of Lou Dobbs Tonight on Fox Business Network; hosts syndicated radio show, Lou Dobbs Financial Reports; anchored CNN’s Lou Dobbs Tonight; founded Space.com Base New York What’s the first…

July 27, 2012, 7:53 AM EDT

CNN's Digital Power Play How CNN's viewers have embraced a converged world of TV and Web

CNN has been in the news lately for all the wrong reasons. “Worst ratings in 20 years” kind of reasons. But digitally, it continues to thrive, regularly approaching 60 million…

July 9, 2012, 12:01 AM EDT

Microsoft Officially Unveils NUads Spots employing Kinect tech will debut this fall from Toyota, Unilever

A year ago at the Cannes International Advertising Festival, Microsoft raised industry eyebrows when it teased NUads, TV spots that would somehow incorporate the gesture-based technology employed by Kinect, the company’s…

June 14, 2012, 11:30 AM EDT

MTV Launches Teen Wolf: The Hunt on Facebook New social game/experience includes original scripted content from show's creators

As most Teen Wolf lovers know, just watching the show's episodes on TV or online doesn’t nearly cut it. You need to chat with other fans. You need to tweet…

June 4, 2012, 8:00 AM EDT

NBCU Exploring Buyback of MSNBC.com Executives looking to push more of cable voice onto the Web

Chris Matthews must be getting that tingling feeling down his leg again. He and his colleagues may soon have a giant news site to call their own. That’s because NBCUniversal is…

May 24, 2012, 3:40 PM EDT

'American Idol' Sets Social TV Records Show tops NBC's 'The Voice' in social chatter by a mile, per Bluefin

Back in the old days, i.e., PF&T (pre-Facebook and Twitter), American Idol fans were still social. Yet instead of status updates and tweets, they did what they could with “the…

May 24, 2012, 10:44 AM EDT

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