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Mike Shields
Intel to Shake Up TV Landscape This Year Bold talk on possible end around cable business

Intel has a sizable presence in the consumer electronics market, but outside of those old "Intel Inside" ads, consumers don't consider the chip maker on the level of an Apple,…

February 12, 2013, 2:23 PM EST

Apple's Music Tech Firm Looks to Push Into TV Ads Gracenote aims to make advanced and social TV ads a reality

Given then the meteoric growth of second-screen TV viewing, coupled with the excitement surrounding Web-connected TV, advertisers are drooling over the possibilities of advanced TV advertising. Of course, so was…

January 16, 2013, 3:18 PM EST

People Don't Use TV Apps, and Mobile Gaming Is Set to Implode Bold rhetoric from top executives and analysts at CES

If you spent any time walking around the various small cities that the major electronics companies erected last week at CES, you probably noticed how confident their executives were that…

January 11, 2013, 7:33 AM EST

Discovery App Looks to Own TV Experience Matcha.tv inks partnerships with HBO, Turner, other programmers

The war for control of the TV screen, specifically the battle over which company or companies will own the user interface—and by default, the relationship with the average viewer—has only…

September 21, 2012, 3:36 PM EDT

As Google and Others Struggle in TV, Simulmedia Sees Some Traction Data-driven television catching on with some agencies, networks...but slowly

After five years of trying to crack the mythical-feeling smart TV market, Google recently bowed out, ditching its TV ads division. The search giant's dropout came just a few months after…

September 10, 2012, 12:00 AM EDT

ABC Family Keeps the Lies Coming Original Web series meant to engage 'Pretty Little Liars' fans

Often, the hardest thing about retaining fans is preventing them from forgetting about a TV show when it’s off the air. One way to combat that problem? Don’t give up…

August 29, 2012, 6:53 AM EDT

MTV, Twitter Look for Next Beyonce Baby Bump Network, social net partner to deliver real-time data on key moments during VMAs

MTV has always been about identifying the hottest trends at the moment (or even better, before) they permeate mainstream pop culture. Now with its live awards shows, including next week's…

August 28, 2012, 10:22 AM EDT

Information Diet: Lou Dobbs Fox Business Network host stays grounded by reading the printed newspaper

Specs Age 66 Accomplishments Host of Lou Dobbs Tonight on Fox Business Network; hosts syndicated radio show, Lou Dobbs Financial Reports; anchored CNN’s Lou Dobbs Tonight; founded Space.com Base New York What’s the first…

July 27, 2012, 7:53 AM EDT

CNN's Digital Power Play How CNN's viewers have embraced a converged world of TV and Web

CNN has been in the news lately for all the wrong reasons. “Worst ratings in 20 years” kind of reasons. But digitally, it continues to thrive, regularly approaching 60 million…

July 9, 2012, 12:01 AM EDT

Microsoft Officially Unveils NUads Spots employing Kinect tech will debut this fall from Toyota, Unilever

A year ago at the Cannes International Advertising Festival, Microsoft raised industry eyebrows when it teased NUads, TV spots that would somehow incorporate the gesture-based technology employed by Kinect, the company’s…

June 14, 2012, 11:30 AM EDT

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