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Mike Shields

Intel to Shake Up TV Landscape This Year

Bold talk on possible end around cable business

Intel has a sizable presence in the consumer electronics market, but outside of those old "Intel Inside" ads, consumers don't consider the chip maker on the level of an Apple,…

Apple's Music Tech Firm Looks to Push Into TV Ads

Gracenote aims to make advanced and social TV ads a reality

Given then the meteoric growth of second-screen TV viewing, coupled with the excitement surrounding Web-connected TV, advertisers are drooling over the possibilities of advanced TV advertising. Of course, so was…

People Don't Use TV Apps, and Mobile Gaming Is Set to Implode

Bold rhetoric from top executives and analysts at CES

If you spent any time walking around the various small cities that the major electronics companies erected last week at CES, you probably noticed how confident their executives were that…

Discovery App Looks to Own TV Experience

Matcha.tv inks partnerships with HBO, Turner, other programmers

The war for control of the TV screen, specifically the battle over which company or companies will own the user interface—and by default, the relationship with the average viewer—has only…

As Google and Others Struggle in TV, Simulmedia Sees Some Traction

Data-driven television catching on with some agencies, networks...but slowly

After five years of trying to crack the mythical-feeling smart TV market, Google recently bowed out, ditching its TV ads division. The search giant's dropout came just a few months after…

ABC Family Keeps the Lies Coming

Original Web series meant to engage 'Pretty Little Liars' fans

Often, the hardest thing about retaining fans is preventing them from forgetting about a TV show when it’s off the air. One way to combat that problem? Don’t give up…

MTV, Twitter Look for Next Beyonce Baby Bump

Network, social net partner to deliver real-time data on key moments during VMAs

MTV has always been about identifying the hottest trends at the moment (or even better, before) they permeate mainstream pop culture. Now with its live awards shows, including next week's…

Information Diet: Lou Dobbs

Fox Business Network host stays grounded by reading the printed newspaper

Specs Age 66 Accomplishments Host of Lou Dobbs Tonight on Fox Business Network; hosts syndicated radio show, Lou Dobbs Financial Reports; anchored CNN’s Lou Dobbs Tonight; founded Space.com Base New York What’s the first…

CNN's Digital Power Play

How CNN's viewers have embraced a converged world of TV and Web

CNN has been in the news lately for all the wrong reasons. “Worst ratings in 20 years” kind of reasons. But digitally, it continues to thrive, regularly approaching 60 million…

Microsoft Officially Unveils NUads

Spots employing Kinect tech will debut this fall from Toyota, Unilever

A year ago at the Cannes International Advertising Festival, Microsoft raised industry eyebrows when it teased NUads, TV spots that would somehow incorporate the gesture-based technology employed by Kinect, the company’s…

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