Mike Shields | Adweek Mike Shields | Adweek
Advertisement
Mike Shields
Jordan Levin in Talks to Run Programming at Xbox Former WB chief would report to Nancy Tellem

Jordan Levin, the former CEO of the defunct WB network, is in serious talks with Xbox to take a senior level position that would include running programming at the Microsoft-owned…

February 12, 2014, 3:04 PM EST

Coke's America Is Beautiful Continues to Resonate Views surge on YouTube even as Super Bowl fades

Last week, a new conventional wisdom seemed to have emerged: it's no longer wise to hold Super Bowl ads until the actual game, if you want to win the YouTube/social…

February 12, 2014, 6:07 AM EST

Disney Interactive Partners With Google to Distribute Original Short Film Vinylmation-themed 'Blank' debuts on Play

Disney Interactive is launching a new original short film as part of a unique partnership with Google. Starting today through Feb. 23, the 38-minute video, ‘Blank: A Vinylmation Love Story’ will…

February 10, 2014, 9:00 AM EST

NBC Sports Streaming Capacity Will Be Tested by Sochi—and Soccer Games heat up at same time as Premier League

NBC Sports better be careful with its Web coverage of the Winter Olympics, or it might have an international incident on its hands. After all, the last thing that the network…

February 6, 2014, 5:12 PM EST

21 Reasons the NewFronts Will Be Huge (No. 1: BuzzFeed Is In) Web video showcase expanded to two weeks

This spring, get ready for a cocktail party with 5 Insanely Amazing Appetizers You Can't Stop Eating and a presentation focused on 13 Mind Blowing Reasons You Should Shift Dollars…

February 6, 2014, 10:00 AM EST

Many Brands Who Held Back Super Bowl Ads Struggle on YouTube Early teasing seems to pay off for most

In recent years, the trend among Super Bowl advertisers has been to tease their spots on the Web days or even weeks before the game—even advertising their impending ads. That…

February 5, 2014, 3:15 PM EST

Bud’s Puppies Were Truly Unstoppable Last Week Brand’s seeding strategy drove the most pre-Super Bowl views

Last week, you guessed it, Super Bowl ads took slots one through 10 on the VideoWatch/VidIQ YouTube brand chart. And nobody came close to Budweiser’s puppy ad, which generated 32…

February 5, 2014, 11:38 AM EST

A Viral Animal Video About Giant Bugs and Dinosaurs Also, Jenna Marbles struggles with self tanning

Some weeks, it is clear why certain videos pop on YouTube. And then there was last week. For whatever reason, a video from the science-oriented Hybrid Librarian YouTube net called World's 10…

February 4, 2014, 1:05 PM EST

Super Bowl Averages Over Half Million Streamers Per Minute Fox claims largest sporting event in Web history

Last night's Super Bowl did surprisingly well in the ratings, considering it was a blowout from the start.  The game averaged 115.5 million viewers, according to Nielsen. And Fox says…

February 3, 2014, 4:49 PM EST

Seinfeld 'Reunion' on Comedians in Cars Getting Coffee Despite denials, George Costanza appears in Sony Web show

Last week, Jerry Seinfeld stirred things up by hinting that some sort of Seinfeld reunion was in the works. But he was emphatic that the reunion: a) wasn't a Super…

February 2, 2014, 9:20 PM EST

Advertisement