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Mike Shields
YouTube Stars Struggle Mightily Off YouTube Freddiew, Shay Carl, even Annoying Orange

If you talk to enough folks in the Web video industry these days, you might get the feeling that everybody wants to get off YouTube as fast as they can…

June 19, 2013, 6:00 AM EDT

Turns Out Maker Is Building a Platform, but Not Killing YouTube Hiring developers for fall rollout

Maker is definitely building a Web platform of some sort for its growing roster of YouTube talent—possibly a site built around a specific content vertical. But a YouTube killer? Not likely.…

June 18, 2013, 12:00 AM EDT

WPP, Comcast Invest in YouTube Network Fullscreen Company plans to invest in original content, global expansion

Word had leaked recently that the YouTube multi channel network Fullscreen was set to receive a cash infusion from Comcast and former News Corp. chairman Peter Chernin, in the neighborhood…

June 17, 2013, 9:03 AM EDT

P&G Partners With Zefr to Listen In on YouTube Fan Base Startup making its pitch next week at Cannes

All brands want to be content creators these days—and if their customers will create content for free, even better. But in the vast sea of YouTube videos, it’s not easy…

June 14, 2013, 10:00 AM EDT

AOL's Brand Production House, Be On, Scores First Project Portal rolls out DIY series for Jeep

At AOL’s NewFront last month, the company announced that it was going into the business of helping brands produce and distribute branded content. Well, it’s on. The company’s new in-house production…

June 14, 2013, 12:00 AM EDT

YouTube-Funded Shut Up Cartoons Reaches 1 Million Subs, 100 Million Views But Smosh looking to rely less on Google platform

Barry Blumberg is the evp of Alloy Digital as well as the president of Smosh, the biggest YouTube channel in terms of subscribers. The exec has a long history in…

June 11, 2013, 5:19 PM EDT

Yahoo's The Fuzz and Ghost Ghirls Delayed Company's video marketing plan hits snag, discovery hampered

Yahoo had better buy Hulu. That way maybe you’ll be able to find its shows. A few weeks ago, we gave AOL a pretty hard time about how many of its…

June 10, 2013, 12:00 AM EDT

How Two CW Rejects Became the Masters of Branded Web Video Meet the Mad Men of YouTube

Back in 2007, when the idea of YouTube stars was still dubious, a pair of friends, Rhett McLaughlin and Link Neal, Natives of Spookway, North Carolina, struck gold with a…

June 6, 2013, 12:00 AM EDT

Is Maker Studios About to Take Down YouTube? Seems Unlikely Lack of brand, lack of scale make it unrealistic

Is YouTube about to face its own Epic Stream Battle of Web Video History? Probably not. According to TheWrap, Maker Studios is looking to launch a new video site to rival…

June 5, 2013, 9:05 AM EDT

TV's High Prices Actually Hurting Web Video Buyers predict slow NewFront market, as clients complain about dollars falling short in TV

TV is hurting the Web video ad market. But not in the way you might expect. And if you’re waiting for that intense post-NewFront marketplace to start materializing, you may want…

June 4, 2013, 1:37 PM EDT

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