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Mike Shields

Jordan Levin in Talks to Run Programming at Xbox

Jordan Levin, the former CEO of the defunct WB network, is in serious talks with Xbox to take a senior level position that would include running programming at the Microsoft-owned…

Coke's America Is Beautiful Continues to Resonate

Last week, a new conventional wisdom seemed to have emerged: it's no longer wise to hold Super Bowl ads until the actual game, if you want to win the YouTube/social…

Disney Interactive Partners With Google to Distribute Original Short Film

Disney Interactive is launching a new original short film as part of a unique partnership with Google. Starting today through Feb. 23, the 38-minute video, ‘Blank: A Vinylmation Love Story’ will…

NBC Sports Streaming Capacity Will Be Tested by Sochi—and Soccer

NBC Sports better be careful with its Web coverage of the Winter Olympics, or it might have an international incident on its hands. After all, the last thing that the network…

21 Reasons the NewFronts Will Be Huge (No. 1: BuzzFeed Is In)

This spring, get ready for a cocktail party with 5 Insanely Amazing Appetizers You Can't Stop Eating and a presentation focused on 13 Mind Blowing Reasons You Should Shift Dollars…

Many Brands Who Held Back Super Bowl Ads Struggle on YouTube

In recent years, the trend among Super Bowl advertisers has been to tease their spots on the Web days or even weeks before the game—even advertising their impending ads. That…

Bud’s Puppies Were Truly Unstoppable Last Week

Last week, you guessed it, Super Bowl ads took slots one through 10 on the VideoWatch/VidIQ YouTube brand chart. And nobody came close to Budweiser’s puppy ad, which generated 32…

A Viral Animal Video About Giant Bugs and Dinosaurs

Some weeks, it is clear why certain videos pop on YouTube. And then there was last week. For whatever reason, a video from the science-oriented Hybrid Librarian YouTube net called World's 10…

Super Bowl Averages Over Half Million Streamers Per Minute

Last night's Super Bowl did surprisingly well in the ratings, considering it was a blowout from the start.  The game averaged 115.5 million viewers, according to Nielsen. And Fox says…

Seinfeld 'Reunion' on Comedians in Cars Getting Coffee

Last week, Jerry Seinfeld stirred things up by hinting that some sort of Seinfeld reunion was in the works. But he was emphatic that the reunion: a) wasn't a Super…

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