Mike Shields

Here Comes Another Native Ad Exchange

Bidtellect says it can drive medium's rapid growth

The native advertising programmatic gold rush is on. Following the emergence of a handful of native ad networks came yesterday's announcement that the startup TripleLift was launching a native ad exchange…

Startup TripleLift Looks to Marry Native and Programmatic

Promises exchange for 'beautiful' native ads at scale

Two of the bigger macro trends in the online ad industry of late, programmatic buying and native advertising, don’t seem to have much in common—as one is about automation and…

New IAB Chairman Takes Industry to Task

'Stop the devaluing of digital media'

Ziff Davis CEO Vivek Shah was named the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting…

AOL Enjoys Strong Q4 Earnings

Web company touts strongest quarter in a decade

AOL no longer seems to be in comeback mode. In fact, the company is on a pretty solid roll. The company's global advertising revenue jumped 23 percent in Q4, finally putting the…

Upworthy Touts New Metric [Updated]

Eschews page view for 'total attention'

Upworthy, the social cause driven content upstart, says the page view is a lousy metric. It also believes that time spend doesn't cut it either when it comes to gauging…

Horizon Inks $100 Million Deal With Clear Channel

Multiyear pact includes exclusive events, research, radio, out of home

Horizon Media has just inked a $100 million upfront deal—with a radio company? Well, yes and no. The media agency has just signed a multiyear, cross-platform pact with Clear Channel, best known…

Some 'Real Americans' Don't Like Coke's Super Bowl Spot

#AmericaisBeautiful gets hijacked

America is a diverse place, with a wide diversity of opinions on what it means to be an American. As Coke is quickly finding out. The brand's touching It's Beautiful Super…

Keith Lorizio Out at Microsoft

Longtime sales exec ousted

Veteran sales executive Keith Lorizio is out at Microsoft. The company has not provided a reason for his ouster. But according to sources, Lorizio's departure was not voluntary, and was immediate. Lorizio has…

Google Boasts Strong Q4

However, cost-per-click slippage continues

It's tough to quibble with 22 percent year-on-year growth, which resulted in a $15.7 billion quarter for Google. Not to mention that Google-owned sites enjoyed a similar 22 percent year-over-year spike,…

IAB Locks in Traffic Fraud Guidelines

Task force pushes best practices for buyers

The Interactive Advertising Bureau has locked in its final guidelines for publishers and advertisers looking to protect themselves against online ad fraud. Last year, in response to a slew of reports…