Mike Mikho

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Brazil’s World Cup Is a Marketer’s Dream, but Also a Potential Nightmare

Brand Marketing

The World Cup is the single greatest marketing tent pole on the planet. This year, 108 million people watched the Super Bowl, while 3.2 billion watched the last World Cup, [...]

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Voice: Hold Your Position

Brand Marketing

As someone who works for a social media agency, I often find myself saying that despite all the hype and hope, the social space isn’t about selling products. I also [...]