Mike Mikho | Adweek Mike Mikho | Adweek
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Mike Mikho
Brazil’s World Cup Is a Marketer's Dream, but Also a Potential Nightmare A global audience of 3.2 billion

The World Cup is the single greatest marketing tent pole on the planet. This year, 108 million people watched the Super Bowl, while 3.2 billion watched the last World Cup,…

October 7, 2013, 10:14 PM EDT

Voice: Hold Your Position While the broad promise of social media is enticing, it's not an excuse to forget you're a marketer

As someone who works for a social media agency, I often find myself saying that despite all the hype and hope, the social space isn’t about selling products. I also…

January 22, 2013, 5:35 AM EST

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