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Mike Beirne

TouchTunes Adds Barfly to Digital Network

In an effort to strengthen its position as a leader in the out-of-home interactive entertainment network category, TouchTunes said today it has acquired Barfly Interactive Networks, which operates a digital…

Former Starwood SVP Joins Marriott

Another Starwood executive has jumped ship to a rival hotel. Marriott International has hired Tina Edmundson, who was svp of brand operations for the Starwood Luxury Collection, as svp-lifestyle brands…

Heineken Revisits the World of '007'

CHICAGO Heineken is using James Bond's new leading lady, as well as actual sets and scenes from the upcoming film Quantum of Solace, in a global integrated campaign for the…

Heineken Re-Enters the 'World of Bond'

Heineken International is using James Bond's new leading lady, as well as actual sets and scenes from the upcoming film Quantum of Solace, in a global integrated campaign for the…

Eco-Friendly Hangers Sport Miller Beer Ads

MillerCoors is using clothes hangers to sell beer to women.The SABMiller and MolsonCoors joint venture is getting ready to nationally launch MGD 64 in the fall. In the meantime, the…

McDonald's Extends Southern Style Chicken Launch Online

McDonald's will add more support to the introduction of its Southern Style Chicken biscuit and sandwich with a viral program, as part of its online strategy.Beginning Aug. 15, a downloadable…

Budget-Minded Smokers Seek New Tobacco Options

The tough economy is causing cigarette smokers to rethink their budgets. For some, that means switching to less expensive "little cigars." But is the shift massive enough to make small…

AT&T Wired Into Summer Olympics

AT&T will use its status as an official marketing partner of the U.S. Olympic Committee to generate more revenue from selling wireless content, particularly through AT&T Mobile TV. A new…

Burlington Coat Factory Goes Back to School With Style

Burlington Coat Factory is pulling back the curtain to show how its shoppers select merchandise, starting with a back-to-school campaign that breaks on TV this week.The effort is the first…

Sparks' New In-Store Pitch: Pick Up a Four-Pack, Download a Song

New high-tech retail displays will go up at 7-Eleven stores later this month, offering shoppers the ability to download free music on their MP3 players. The promotion is for a…

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