Organic has been around for about 15 years, and "green" marketing is so last month. So marketers looking for the next socially responsible effort are flocking to the Fair Trade…
CHICAGO Technology provider Cisco Systems has launched the second phase of the "Human Network" campaign, which centers on the impact of Internet networks on people and businesses. The new global…
Technology provider Cisco Systems has launched the second phase of "The Human Network" campaign, which centers on the impact of Internet networks on people and businesses. The new global effort…
Prestige Brands will introduce an integrated campaign next week to support the launch of two new allergy products: Chloraseptic Allergen Block and Little Remedies Allergen Block.In one TV spot, via…
Wyndham Hotels and Resorts is turning "green" by going plastic
St. Pauli Girl beer kicks off Oktoberfest by looking for its next St. Pauli Girl spokesmodel. The imported beer, well-known for attractive women which adorn its bottle and advertising, is…
NEW YORK Just how effective is that Burger King ad in the game NFL Street? Marketers have often wondered. Considering that more than a third (36 percent) of gamers actually…
Just how effective is that Burger King ad in the game NFL Street? Marketers have often wondered. Considering that more than a third (36 percent) of gamers actually bought, talked…
Just how effective is that Burger King ad in the game NFL Street? Marketers have often wondered. Considering that more than a third (36%) of gamers actually bought, talked about…
Over the next 12 months, marketing executives expect to shift more of their resources from increasing product penetration in current markets to developing new products and cultivating customers, according to…
