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Mike Beirne

Virginia Slims Hopes to Look Prettier in Pink

Cigarettes just got more feminine. Philip Morris USA will introduce its new pink "Purse Packs" for select Virginia Slims brands by the first quarter of 2009.The Purse Pack, available for…

Marketers Come to Class for Green Initiative

CBS, Microsoft, Safeway's O Organics and TCP are among the brands on board with a national "Green Schools Initiative" program that launched last week in Miami. CBS is a premier…

Big Tobacco's Still Puffing

It was 2004, and Brown & Williamson's marketing department had a runaway hit on its hands. For six years, the tobacco brand had been hosting battle-of-the-DJ events at nightclubs in…

Bud Light Touts 'Drinkability'

CHICAGO Anheuser-Busch tries to disprove the theory that all light beers taste the same in a new $50 million campaign for Bud Light, accompanied by the tagline: "The difference is…

Career Sites Get a Monster Reboot

It's a tough time for job seekers, which means the services of career Web sites are in high demand. Monster.com will attempt to lure the additional 2.2 million unemployed (as…

A-B Pitches Bud Light As Beer With 'Drinkability'

Anheuser-Busch tries to disprove the theory that all light beers taste the same in a new $50 million campaign for Bud Light, accompanied by the tagline: "The difference is drinkability."TV…

Brands Play 'Politics'

CHICAGO This presidential election may be an important turning point in the nation's history, but that hasn't stopped various marketers from piggybacking on the election to score a few laughs.

Dos Equis 'Freak Show' Goes on Tour

Jim Rose, a potential poster boy for any "do not try this at home" warning, is teaming with Dos Equis to bring the beer's "The Most Interesting Man in the…

MillerCoors Aluminizes Miller Lite's Look

MillerCoors is introducing 9-packs of Miller Lite aluminum bottles in 20 test markets through the end of the year. The new recyclable packaging will have a sleeker look and will…

Marketers Inject Burgers, Burritos Into Political Debate

This presidential election may be an important turning point in the nation's history, but that hasn't stopped various marketers from piggybacking on the election to score a few laughs.  For…

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