Mike Beirne
Nielsen: Gamers Responding Favorably to In-Game Ads

Just how effective is that Burger King ad in the game NFL Street? Marketers have often wondered. Considering that more than a third (36 percent) of gamers actually bought, talked…

September 15, 2008, 12:00 AM EDT

MMA Releases Best Practices for Mobile Ads

CHICAGO In an effort to establish standards for self-regulation, the Mobile Marketing Association -- representing more than 600 companies including wireless phone network carriers, direct marketers, digital shops and advertisers…

May 1, 2008, 12:00 AM EDT

The iPhone Effect

DETROIT While Apple's iPod has myriad marketers hoping to glean some consumer cred via tie-ins with its heralded music players, the iPhone so far is standing alone. No branded skins,…

April 28, 2008, 12:00 AM EDT