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Mike Beirne

Nielsen: Gamers Responding Favorably to In-Game Ads

Just how effective is that Burger King ad in the game NFL Street? Marketers have often wondered. Considering that more than a third (36 percent) of gamers actually bought, talked…

MMA Releases Best Practices for Mobile Ads

CHICAGO In an effort to establish standards for self-regulation, the Mobile Marketing Association -- representing more than 600 companies including wireless phone network carriers, direct marketers, digital shops and advertisers…

The iPhone Effect

DETROIT While Apple's iPod has myriad marketers hoping to glean some consumer cred via tie-ins with its heralded music players, the iPhone so far is standing alone. No branded skins,…

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