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Michelle Jeffers

Behind Dove's 'Real Beauty'

Two years ago, during a strategy meeting, a largely female agency-client team tried to convey to their male colleagues the feelings of frustration that women feel when confronted with most…

Word On The Street

L ast August, an athletic shoemaker took a novel approach to commercial advertising, both online and on TV. Instead of the usual offerings of hot-shot sports prowess or polished beauty…

No Product Demo for This Packaged Good

A national Clorox TV and print campaign that breaks today eschews packaged-goods tradition: It includes no product demo, nor does it target competitors of the new Formula 409 Wipes. Instead,…

S.F. Showdown in Veritas Media Finals

SAN FRANCISCO Veritas Software has named three finalists in the review for its $20 million media account, confirmed Select Resources International.Making the cut are Interpublic Group's Universal McCann, Grey…

Goodby to Pass on E*Trade Defense

SAN FRANCISCO Goodby, Silverstein & Partners won't defend the estimated $35-40 million ad account of online broker E*Trade, which has hired Select Resources International to manage its review, the client…

Venables' Hipster Mission: 'Keep It Cool' for Napster

Napster, the former file-swapping service, will get a major relaunch at the hands of Venables, Bell & Partners. The San Francisco shop, hired last week, will have the opportunity to…

Old Navy Queries Hispanic Shops

SAN FRANCISCO Gap Inc.'s Old Navy on Friday issued requests for proposals to three Hispanic agencies for a national television project, the client confirmed.Vidal Partnership in New York; Lapiz in…

Taco Bell Wraps Its Caesar Salad to Go

SAN FRANCISCO Taco Bell is launching a new chicken Caesar burrito with an advertising campaign set to break Sunday that positions the product as being too tasty to put down.The…

Venables Chosen for Napster Relaunch

SAN FRANCISCO Independent Venables, Bell & Partners has been chosen by Roxio to handle creative chores for the relaunch of its newly acquired Napster online music service brand, the client…

Gateway Taps Schwartz for New PR Initiative

SAN FRANCISCO Gateway has hired Schwartz Communica-tions to handle public relations as it refocuses its business-to-business division.Schwartz Communications, an independent based in Waltham, Mass., will handle the account out of…

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