Michelle Castillo
This Agency Can Create Your Campaign, Publish Your Book and Drop Your Album
Brand Marketing
Specs Who Ecd Jim Harper (l.) and president and owner Dave Scott What Full-service ad agency Where St. Louis
How to Make Branded Content That Resonates With Millennials
Brand Marketing
Specs Current gig Branded entertainment creative director, AwesomenessTV Previous gig Executive producer and creator, Fashion Star Age 45
Toyota’s Scion Music Label Puts Artists First
Brand Marketing
In order to reach the coveted millennial demographic, Scion is attempting to speak to them through music. Since 2003—a year after the Toyota car brand was launched—it's run record label [...]
How a Twitter Account Turned Into a $500,000 a Year Business
Performance Marketing
Kris Sanchez always had a hobby of looking up random trivia, or as he put it "the most unimportant things you'll ever need to know." In 2011, he began experimenting [...]
How Virtual Reality Could Revolutionize Ads in the Sports Industry
Performance Marketing
From front row views during fashion week runways to 360-degree city tours, virtual reality is revolutionizing the way consumers experience video content. And, thanks to die-hard fans who can't get [...]
Bombay Sapphire’s App Makes Custom Tonics For Your Gin
Brand Marketing
As the popularity of celebrity mixologists and bespoke cocktails grows, Bombay Sapphire wants consumers to make the gin and tonic their drink of choice. To encourage more drinkers to pick [...]
Snapchat Debuts Video Ads for 2 Cents a View
Performance Marketing
Snapchat wants companies to know its not just for millennials: Advertisers can find a home there as well.
Pilates Trainer Explains Why She Photoshopped Her ‘Perfect Body’ in Viral Video
Performance Marketing
Online commenters can be unusually cruel, especially since they can remain anonymous, hiding behind their computer screens. No one knows that better than Pilates trainer Cassey Ho, who is behind [...]
Whistle Sports Pitches Its New Stars for the Millennial Generation
Performance Marketing
While other multi-channel networks tout their creators' deep connection with their audiences through personal vlogging or comedy skits full of millennial humor, Whistle Sports believes it can resonate in a [...]
Collective Digital Studio Lets Talent Do The Talking
Performance Marketing
When brands buy native content, they want to know the mindset of the influencers. So, to convince advertisers to devote part of their budgets to Collective Digital Studio, the multi-channel [...]