Specs Who Ecd Jim Harper (l.) and president and owner Dave Scott What Full-service ad agency Where St. Louis
Specs Current gig Branded entertainment creative director, AwesomenessTV Previous gig Executive producer and creator, Fashion Star Age 45
In order to reach the coveted millennial demographic, Scion is attempting to speak to them through music. Since 2003—a year after the Toyota car brand was launched—it's run record label Scion AV, working with over 1,500 artists ranging from The Black Lips, Chromeo, A-Trak and A$AP Rocky.
Kris Sanchez always had a hobby of looking up random trivia, or as he put it "the most unimportant things you'll ever need to know." In 2011, he began experimenting with social media and posting his findings on his Twitter account UberFacts. In order to get more followers, he invested $1,000 in Twitter advertising.
From front row views during fashion week runways to 360-degree city tours, virtual reality is revolutionizing the way consumers experience video content. And, thanks to die-hard fans who can't get enough of their favorite teams, the technology is especially poised to benefit the sports industry as it develops into a polished medium.
As the popularity of celebrity mixologists and bespoke cocktails grows, Bombay Sapphire wants consumers to make the gin and tonic their drink of choice. To encourage more drinkers to pick the staple offering, it's created a custom tonic bar experience that lets people create their own tonics using an app.
Snapchat wants companies to know its not just for millennials: Advertisers can find a home there as well.
Online commenters can be unusually cruel, especially since they can remain anonymous, hiding behind their computer screens. No one knows that better than Pilates trainer Cassey Ho, who is behind the online fitness video series Blogilates.
While other multi-channel networks tout their creators' deep connection with their audiences through personal vlogging or comedy skits full of millennial humor, Whistle Sports believes it can resonate in a more meaningful way: Its talent bonds with viewers th
When brands buy native content, they want to know the mindset of the influencers. So, to convince advertisers to devote part of their budgets to Collective Digital Studio, the multi-channel network invited some of its top influencers -- its creators -- to share the stage at its first Digital Content NewFront presentation in New York.