Michelle Castillo


This Agency Can Create Your Campaign, Publish Your Book and Drop Your Album

Specs Who Ecd Jim Harper (l.) and president and owner Dave Scott What Full-service ad agency Where St. Louis

How to Make Branded Content That Resonates With Millennials

Specs Current gig Branded entertainment creative director, AwesomenessTV Previous gig Executive producer and creator, Fashion Star Age 45

Toyota’s Scion Music Label Puts Artists First

In order to reach the coveted millennial demographic, Scion is attempting to speak to them through music. Since 2003—a year after the Toyota car brand was launched—it's run record label Scion AV, working with over 1,500 artists ranging from The Black Lips, Chromeo, A-Trak and A$AP Rocky.

How a Twitter Account Turned Into a $500,000 a Year Business

Kris Sanchez always had a hobby of looking up random trivia, or as he put it "the most unimportant things you'll ever need to know." In 2011, he began experimenting with social media and posting his findings on his Twitter account UberFacts. In order to get more followers, he invested $1,000 in Twitter advertising.

How Virtual Reality Could Revolutionize Ads in the Sports Industry

From front row views during fashion week runways to 360-degree city tours, virtual reality is revolutionizing the way consumers experience video content. And, thanks to die-hard fans who can't get enough of their favorite teams, the technology is especially poised to benefit the sports industry as it develops into a polished medium.

Bombay Sapphire’s App Makes Custom Tonics For Your Gin

As the popularity of celebrity mixologists and bespoke cocktails grows, Bombay Sapphire wants consumers to make the gin and tonic their drink of choice. To encourage more drinkers to pick the staple offering, it's created a custom tonic bar experience that lets people create their own tonics using an app.

Snapchat Debuts Video Ads for 2 Cents a View

Snapchat wants companies to know its not just for millennials: Advertisers can find a home there as well.

Pilates Trainer Explains Why She Photoshopped Her ‘Perfect Body’ in Viral Video

Online commenters can be unusually cruel, especially since they can remain anonymous, hiding behind their computer screens. No one knows that better than Pilates trainer Cassey Ho, who is behind the online fitness video series Blogilates.

Whistle Sports Pitches Its New Stars for the Millennial Generation

While other multi-channel networks tout their creators' deep connection with their audiences through personal vlogging or comedy skits full of millennial humor, Whistle Sports believes it can resonate in a more meaningful way: Its talent bonds with viewers th

Collective Digital Studio Lets Talent Do The Talking

When brands buy native content, they want to know the mindset of the influencers. So, to convince advertisers to devote part of their budgets to Collective Digital Studio, the multi-channel network invited some of its top influencers -- its creators -- to share the stage at its first Digital Content NewFront presentation in New York.