Michael Mccarthy
How Will the Fantasy Football Fiasco Affect NFL Teams’ Sponsorship Deals?
Brand Marketing
To help keep stadium seats filled this season, teams like the New York Jets are offering sponsored fantasy football scores and TV highlights on their video boards to replicate the [...]
Toyota’s New Campaign Focused on Fans’ Passion Will Debut During NFL Season Opener
Brand Marketing
Toyota will go all in on sports this fall with a new brand campaign designed to unite its sports advertising from pro football to Nascar. The campaign kicks off with [...]
How a Marketing Agency Broke All the Rules to Become a Lifestyle Brand Beloved by Stars
Brand Marketing
You may have noticed celebrities such as Jay Z, Beyoncé, Dwayne "The Rock" Johnson and UFC champ
Alex Morgan Will Be the First Female Cover Star for EA’s FIFA Video Game
Brand Marketing
Female sports stars often don't get as much money, endorsements or respect as their male counterparts. But in a nice victory for women's soccer, Electronic Arts is poised to announce [...]
5 Lessons Honda Learned About Reaching Millennials With Music
Brand Marketing
Marketers and agencies are always saying that content is king. But few clients have put money behind that maxim like American Honda Motor Co., which a year ago rolled out [...]
Ad of the Day: Honda Stretches Your Face in Fun, Trippy Launch Spot for HR-V
Brand Marketing
Conventional wisdom says millennials don't buy a lot of new cars. They're too busy playing with their iPhones. Or they're ideologically opposed to gas-guzzling, pollution-spewing automobiles.
Ad of the Day: Dick’s Sporting Goods Goes the Extra Mile in Its First Campaign for Women
Brand Marketing
Athletic women are increasingly wearing workout gear as everyday fashion. And so are women who never go near a gym—giving rise to the "Athleisure" fashion trend. And with women's activewear [...]
5 Reasons Mayweather-Pacquiao Has Become One of the Biggest Sports Events of All Time
Brand Marketing
Unless you've been living under a rock, you've likely seen the media hype surrounding the Floyd Mayweather Jr. vs. Manny Pacquiao welterweight boxing match on Saturday night.
NBA Ditches Coke for Pepsi After a 30-Year Partnership
Brand Marketing
By severing Coca-Cola's nearly 30-year relationship with the NBA, PepsiCo will achieve a clean marketing sweep of the four major professional sports leagues this fall.
Why Baseball Clubs Are Resorting to Feather Boas and Booze
Brand Marketing
In a bid to attract more female ticket buyers, nine Major League Baseball clubs will market Ladies Nights during the 2015 season: the Atlanta Braves, Washington Nationals, Seattle Mariners, Minnesota [...]