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Michael McCarthy
Athletes' Surprising Competition for Endorsement Deals? The Dead The incredible shrinking athlete endorsement deal, Part 3

The number of recent scandals involving athletes has driven advertisers away from young sports stars and toward long-retired—or even departed—legends. When Major League Baseball sponsor MasterCard was planning its campaign for…

November 20, 2014, 1:12 PM EST

Ad Competition From Big-Name Actors Pushes Athletes to the Sidelines The incredible shrinking athlete endorsement deal, Part 2

Remember a couple of decades ago when movie stars such as Arnold Schwarzenegger would only appear in commercials airing in Japan or Europe? Now there is a long list of actors…

November 19, 2014, 12:08 PM EST

Domestic Abuse Allegations Cause Brands to Rethink Sponsorships The incredible shrinking athlete endorsement deal: Part 1

NFL star Ray Rice indicted on charges of assault and domestic abuse. Adrian Peterson indicted on charges of aggravated assault and reckless injury to a child. Olympic hero Oscar Pistorius…

November 18, 2014, 10:49 AM EST

After NFL Controversies, Expect a Kinder, Gentler Set of Super Bowl Ads 78% of U.S. sees chance for 'positive social messages'

Despite some saber rattling, not one of the NFL’s 30-plus corporate sponsors, including Procter & Gamble and General Motors, has yanked its deal over the domestic violence scandals swirling around…

November 17, 2014, 9:21 AM EST

LeBron James Shows Kia Is 'Fit for a King' in New Ad Push for Luxury Sedan Automaker extends its NBA sponsorship

The NBA and Kia Motors America have extended Kia's sponsorship deal as official automotive partner of the NBA. Under terms of the deal, Kia will also become official luxury vehicle of…

October 28, 2014, 9:44 AM EDT

Spike Lee Captures the Passion and Personality of Mo'ne Davis in This Stirring World Series Ad Chevy's Game 1 spot celebrates Little League phenom

The upstart Kansas City Royals are one of the great underdog stories in recent sports history, a fact further highlighted by the 7-1 pummeling the team received at the hands…

October 22, 2014, 9:01 AM EDT

Endorsement Fallout After Victor Cruz Injury Shows How Athletes Can Be Risky Business Gap Factory isn’t the first brand to suffer

New York Giants receiver Victor Cruz was sobbing after suffering a season-ending knee injury against the Philadelphia Eagles Oct. 12. But Cruz wasn’t the only one feeling the pain as…

October 20, 2014, 12:01 AM EDT

Despite Season-Ending Injury, Giants Star Victor Cruz Scores Global Ad Campaign for Gap Factory Brand stands by its man

Being sidelined by a dramatic injury isn't stopping New York Giants star Victor Cruz, who has landed a global endorsement deal with Gap Factory. Cruz will serve as a “global ambassador”…

October 17, 2014, 10:21 AM EDT

GoPro and the NHL Have Signed a Deal That Will Give Hockey Fans a Player’s POV Footage will appear in promos, online and be woven into telecasts

Ever wonder what’s it like to be Patrick Kane of the Chicago Blackhawks streaking in on a breakaway? Or New York Rangers goalie Henrik Lundqvist blocking a 100 mph shot?…

September 29, 2014, 12:08 AM EDT

Ad of the Day: Gatorade's Epic Farewell to Derek Jeter Will Be Tough to Beat Surprising fans in the Bronx

Gatorade hits it out of the park with this epic 90-second salute to New York Yankees superstar Derek Jeter, breaking today. If the retiring Jeter is looking for a new career,…

September 18, 2014, 8:03 AM EDT

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