Michael Burgi
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Change is usually a good thing, no matter the business you're in, because it means you're probably moving forward. Take Discovery Communications, one of the truly original brands in the…
We've come to the end of another tough year in the media business. Though many general-economy indicators look positive for 2004 as 2003 closes, even the once-unstoppable TV ad marketplace…
Two major events occurred this year that restored faith in the cable industry. One was the collapse of a potentially huge competitor that was backed by Rupert Murdoch. The…
Leo Burnett kicked off the kids upfront market last week with a multi-client buy on Nickelodeon, which media buying sources estimate came in at least 15 percent, and perhaps 30…
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