Michael Burgi

Michael Burgi is Adweek's director of editorial partnerships.
Michael Burgi is Adweek's director of editorial partnerships. As a writer and editor, he has been covering the marketing and media industries for more than 30 years.

4 Key Takeaways About the Future of Content From the Brand Storytelling Conference

Nestled atop one of the many snow-capped mountains north of Salt Lake City, the Stein Eriksen Lodge played host Thursday to a gathering of branded content experts from agencies, brands and media outfits.

Adweek’s Winners’ Circle Event Unofficially Kicked Off the 2016 Holiday Party Season

The New York weather may have been foul on Dec. 6, but nothing stopped revelers from attending Adweek's inaugural Winners' Circle party, honoring the Media All-Stars, Media Plan of the […]

How Julia Child Talked Lidia Bastianich Into Hosting Her Own Cooking Show

Specs Current gig Host of Season 4 of public TV series Lidia's Kitchen Previous gig Chef, restaurateur, cookbook author, host of Lidia's Italy Age 69

Why Marketers and Media Firms Are So Excited About Addressable Advertising


Noreen O’Leary, One of Advertising’s Most Iconic Journalists, Has Died

Noreen O'Leary, a giant of advertising journalism who spent the past 31 years perfecting her craft at Adweek, passed away Saturday after a battle with cancer. She was 59.

Publicis’ Chief Strategist on the Outsize Impact Mobile Phones Have Had on Advertising


Drones Will One Day Solve Traffic Jams, but They Aren’t Taking Over Advertising Just Yet

 

Dmexco’s Founder on What’s Hot This Year, How the Festival Has Grown and Its Future

 

What’s Being Done to Rein In $7 Billion in Ad Fraud

Long a dirty little secret of the digital media business, the topic of ad fraud has been thrust front and center in discussions among agency executives, advertisers and publishers over the last three years.

Some Executives at CES Are Still Looking Forward to Advances in TV Screens