Michael Bürgi | Adweek Michael Bürgi | Adweek
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Michael Bürgi
Broadband Board: A Roundtable With Cable MSO Sales Chiefs

While the national sales guys grab all the headlines around upfront time, the unsung heroes of the cable business are the local ad sales executives who labor outside the limelight…

June 9, 2008, 12:00 AM EDT

Brain Teaser: Why PHD Believes in Neuroscience

NEW YORK Mediaweek's Michael Burgi talks to PHD North America CEO and president Matt Seiler.Q: Your company's job is to seek out the appropriate vehicles for your clients amid an…

September 24, 2007, 12:00 AM EDT

Q&A: PHD's Seiler

NEW YORK Matt Seiler, CEO and president of media agency PHD North America, talks to Mediaweek's Michael Burgi about why his shop is embracing neuroscience.Q: Your company's job is to…

September 24, 2007, 12:00 AM EDT

Former 'Mediaweek' Scribe Dies at 47

NEW YORK Eric Schmuckler, a former senior editor at Mediaweek magazine covering the TV networks (and later one of the publication's top contributing writers), passed away at his Tarrytown, N.Y.,…

December 28, 2006, 12:00 AM EST

Cable '04: Introduction

Change is usually a good thing, no matter the business you're in, because it means you're probably moving forward. Take Discovery Communications, one of the truly original brands in the…

May 3, 2004, 12:00 AM EDT

Media All-Stars 2003: Introduction

We've come to the end of another tough year in the media business. Though many general-economy indicators look positive for 2004 as 2003 closes, even the once-unstoppable TV ad marketplace…

December 8, 2003, 12:00 AM EST

Cable TV: New investor opens them pearly Gates

Two major events occurred this year that restored faith in the cable industry. One was the collapse of a potentially huge competitor that was backed by Rupert Murdoch. The…

September 8, 1997, 12:00 AM EDT

Burnett buy kicks off kids upfront market

Leo Burnett kicked off the kids upfront market last week with a multi-client buy on Nickelodeon, which media buying sources estimate came in at least 15 percent, and perhaps 30…

March 15, 1993, 12:00 AM EST

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