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Michael Bürgi

A New Twist at Dmexco: Media Agencies Hawking Their Services at the Expo Center

With s'mores, beer and data in hand

COLOGNE, Germany—Strolling the crowded Dmexco expo floor, filled beyond capacity with eager and enthusiastic German and European attendees, you can sense an energy not usually seen at media conferences. But…

BMW's New 7 Series Is Packed With Innovative Tech, but the Marketing Is an Experiment, Too

Can it sell itself as well as it parks itself?

COLOGNE, Germany—BMW showed off its gadget-stuffed new 7 series, which enters the automotive market in the next month, at a packed event at the Dmexco conference. Filled with high-tech features that…

Global Marketers Say Their Mandate Is to Simplify, Evolve and 'Cut Through the Bullshit'

Dmexco panelists praise the agitators

When ad and marketing industry leaders get together at major conferences to talk about simplifying the business while also insisting everything needs to happen faster—including change—it's easy to point out…

This Short Film Is a Gripping Take on the NYPD's Stop-and-Frisk Policy

It's also an Adweek Watch Awards winner

Stop, a short film shot over two nights in Red Hook, Brooklyn, is a tense, minimalist statement on New York City's controversial stop-and-frisk policy. It's also the winner of Best Drama…

These 16 Videos Are Each a Case Study in Nailing the Right Tone for the Right Audience

Watch Awards honor the top targeted clips

Only a fool (or a brand with billions to spend on media) tries to be all things to all people. That's why Adweek's Watch Awards honor the year's top online videos…

Meet the Talented Performers Behind Some of the Year's Best Videos

2015's Watch Awards honorees in talent categories

Production and strategy may be key to online video success, but without great talent, they wouldn't have anything to work with. That's why Adweek's Watch Awards honor talent ranging from Hollywood…

Check Out 9 of the Year's Best Written, Directed and Produced Videos

Watch Awards production winners set the industry's bar

Online videos are often gauged by little more than their view counts, but each year, Adweek's Watch Awards try to dig a bit deeper and honor videos based on the…

Adweek's Watch Awards Winners: the Year's Best in Online Video, From the Hilarious to the Heartfelt

Top talent, production and programming

The winners of Adweek's second annual Watch Awards, honoring the best in online video, were culled from hundreds of entries. Filmmakers, actors, activists and comedians are creating a universe of…

Adweek Co-Founder Jack Thomas Dies at 87

Friends and colleagues remember a force in publishing and a mentor to many

John C. "Jack" Thomas, one of Adweek's three co-founders—along with Ken Fadner and Penn Tudor—passed away Thursday night in New York of complications from pneumonia. He was 87. Thomas, whom former…

The Most Important Digital Conference You've Never Heard of Is (Sort of) Coming to New York

Satellite version of Dmexco will be held May 21

You may never have heard of Dmexco, a major gathering of leaders in the digital media and marketing worlds held in Cologne, Germany, every September since 2009. But if that's…

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