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Michael Bürgi

Sunglass Hut Focuses on Virtual Shopping and Google Glass Technology

Customers won't need to enter a store to buy glasses

Sunglass Hut's senior director of marketing Todd Borgerson caught up with Adweek at the Omnicom Media Group party on the eve of the Consumer Electronics Show to talk about the…

This Global CEO Can't Wait for Artificial Intelligence to Take Over

'It's going to be massive in the next few years'

PHD Worldwide CEO Mike Cooper stopped by the Omnicom Media Group party at Hyde Bellagio in Las Vegas the night before the start of the Consumer Electronics Show. He shared…

Why This Agency Chief Is Stoked About the 'Internet of Things'

It's all about connection for Omnicom's Daryl Simm

Omnicom Media Group held a party for its clients and bigwigs at Hyde Bellagio to kick off this year's Consumer Electronics Show. Adweek caught up with host Daryl Simm, chairman…

A Look Inside the Media Plan of the Year Celebration

Adweek lauds winners at Digitas' cool party space

Adweek gathered the winners of the 2014 Media Plan of the Year competition for a celebratory cocktail on Nov. 13, at the cool offices of DigitasLBi. At the event, Adweek…

Ex-PR and Advertising Execs Start New Agency in Arizona

The KSW Agency signs Sophisticated Rebel as its first client

Three veterans of the public relations and advertising industries have launched a new full-service ad agency in Scottsdale, Ariz.  The principals behind The KSW Agency are Barry Kluger, a longtime PR…

Sports Runs as a Theme for Almost All of This Agency’s Roster

Events are even being created by mashing up clients

Specs Who Charlie Tombras (l.), president, CEO; Dooley Tombras, evp What Full-service agency Where Knoxville, Tenn. The second- and third-generation family members to run The Tombras Group, an independent in Knoxville, Tenn., Charlie Jr.…

Show-and-Tell Is the Name of the Game for Digital Place-Based Ad Group

CEO Barry Frey targets TV dollars through hands-on experience at industry summit

Compared to other ad-supported media, the digital side of the out-of-home media industry has enjoyed solid revenue growth. According to Miller Kaplan, digital place-based media grew 14.9 percent in the…

BBDO New York Helps Honor Superman's Birthday

Agency helps call attention to Christopher & Dana Reeve Foundation

It’s a jarring sight as you walk past the tourist destinations and high-end stores around Rockefeller Center: Christopher Reeve’s empty mechanized wheelchair sitting in an empty shop window. Superman would have…

YouTube's 10 Most-Watched Ads in July

Dove plays peek-a-boo, literally, resulting in extreme cuteness

Let’s face it: most of us are totally camera shy. Dove makes terrific use of that reality in its latest YouTube hit, which was the top-ranking commercial on YouTube and…

Our Selection of the Most Eye-Catching Ads on Billboards [Updated]

New levels of creativity

The outdoor industry will be the first to tell you it gets no respect. There’s a history behind that: a billboard was for decades an afterthought, tossed in only as…

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