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Michael Bürgi

For T-Mobile, Netflix's Global Surge Is Proof That Unlimited Streaming Is a Vital Strategy

Branding svp also sees huge potential for wearables and health

brightcove.createExperiences(); T-Mobile took a bit of a bandwidth gamble recently by offering unlimited free video streaming from popular services like…

Technology Isn't Just Moving Us Beyond Cash. It's Changing the Definition of Money

Bank of America's Tariq Hassan on the future of finance

brightcove.createExperiences(); There's a revolution going on in new high-tech options for consumers to handle their finances, and it could eventually…

What's Keeping Cash Alive? A Lingering Lack of Trust in Payment Technology

Sam's Club's Sonya Gafsi wants to help change that

brightcove.createExperiences(); Despite numerous advances in connectivity in this tech-driven world, consumers will only stop using cash when they feel more…

How the Human Brain Is Really the Most Important Software in a Gadget-Crazy World

What Visa's Shiv Singh looks for at CES every year

brightcove.createExperiences(); CES may be the preeminent showcase for all things tech, but it helps to remember that no tech will…

Why Innovid's Co-founder Loves Speaking to His Machines

Tal Chalozin on conversational-tech adoption

brightcove.createExperiences(); Everyone knows Siri. But people may one day be just as familiar with Alexa, the conversational user interface for…

Omnicom Will Launch Third Media Network With P&G Win

Carat keeps some business, as does SMG

After months of deliberating, Procter & Gamble has chosen which North American media agencies will handle its more than $2 billion in media spend. The major winner for P&G's North American…

How to Buy Digital Video

Three major buyers offer their “do’s”

At Adweek's Executive Lab on YouTube & Facebook in the Media Mix, sponsored by Pixability, three top investment executives from major media agencies shared their list of "do's" in planning…

NFL's Dawn Hudson Tops the Adweek 50 List of Vital Leaders in Tech, Media and Marketing

See all of this year's most indispensable execs

Selecting the Adweek 50 each year gets progressively harder simply because the businesses we cover are increasingly fragmented and nuanced—making it more complicated to identify those who really stand out…

Rishad Tobaccowala Pinpoints the Beginnings of a Tectonic Change in Marketing

Publicis Groupe’s chief strategist knows what to do about it, too

Attendees at the Digital Place-Based Advertising Association's annual Video Everywhere Summit in New York couldn't have known their minds would be blown an hour in. Expecting the usual stats and…

Here's What Young Influentials Think of the Next Generation and Why They're Optimistic

Standing on the shoulders of millennials

On a gorgeous fall New York evening on the rooftop of New York's Gansevoort Hotel, Adweek and partner PopSugar hosted a swanky party celebrating this year's Young Influentials. Between Adweek…

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