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Michael Bürgi

Adweek's Winners' Circle Event Unofficially Kicked Off the 2016 Holiday Party Season

There were plenty of Media All-Stars in attendance

The New York weather may have been foul on Dec. 6, but nothing stopped revelers from attending Adweek's inaugural Winners' Circle party, honoring the Media All-Stars, Media Plan of the…

How to Buy Digital Video

Three major buyers offer their “do’s”

At Adweek's Executive Lab on YouTube & Facebook in the Media Mix, sponsored by Pixability, three top investment executives from major media agencies shared their list of "do's" in planning…

NFL's Dawn Hudson Tops the Adweek 50 List of Vital Leaders in Tech, Media and Marketing

See all of this year's most indispensable execs

Selecting the Adweek 50 each year gets progressively harder simply because the businesses we cover are increasingly fragmented and nuanced—making it more complicated to identify those who really stand out…

Here's What Young Influentials Think of the Next Generation and Why They're Optimistic

Standing on the shoulders of millennials

On a gorgeous fall New York evening on the rooftop of New York's Gansevoort Hotel, Adweek and partner PopSugar hosted a swanky party celebrating this year's Young Influentials. Between Adweek…

How Media Planning Is Evolving and Which Emojis Perfectly Capture the Industry’s Vibe

Once again, millennials shake up business as usual

Technology and creative thinking have conspired to thrust media planning from the shadows of the agency process into the limelight. Some of the coolest ideas and innovations are now possible…

These 16 Videos Are Each a Case Study in Nailing the Right Tone for the Right Audience

Watch Awards honor the top targeted clips

Only a fool (or a brand with billions to spend on media) tries to be all things to all people. That's why Adweek's Watch Awards honor the year's top online videos…

Meet the Talented Performers Behind Some of the Year's Best Videos

2015's Watch Awards honorees in talent categories

Production and strategy may be key to online video success, but without great talent, they wouldn't have anything to work with. That's why Adweek's Watch Awards honor talent ranging from Hollywood…

Check Out 9 of the Year's Best Written, Directed and Produced Videos

Watch Awards production winners set the industry's bar

Online videos are often gauged by little more than their view counts, but each year, Adweek's Watch Awards try to dig a bit deeper and honor videos based on the…

CES Is Becoming a Startup Showcase, and Even Big Brands Are Glad

LG's Dave Vanderwaal shares his favorite finds and how the show's evolving

Stopping by Adweek's video headquarters at the Aria in Las Vegas, Dave Vanderwaal, vp of marketing for LG Electronics USA's home entertainment and appliances division, said he took in his…

What This Year's Tech at CES Lacks in Innovation, It Makes Up for in Affordability

360i's Sarah Hofstetter says the other big trend is social video's explosion

To one digital agency CEO, this year's Consumer Electronics Show lacked a bit in innovation. But 360i's Sarah Hofstetter wasn't disappointed, because what she did notice across the board was…

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